I Thought I Was "Hunting" Leadsโฆ But I Was Actually Scaring Them Off ๐ฌ
(Hereโs what Ian showed me on our clarity call that changed everything) Okay, real talkโฆ If youโre still sending cold pitches, duct-taping tools together, or praying your next โhackโ will land a clientโฆ This is the post I wish I had seen months ago. I recently had a clarity call with @Ian Kirk, and Iโm still unpacking everything we uncovered. Because what I thought was lead generation was just me chasing shadows. ๐ฌ ๐ฏ What Ian Showed Me (That Nobody Else Has): 1. Fishing, Not Hunting I was pitching, pushing, and praying. Ian said, โYou're out here with a spear. Real closers are out here with bait.โ That hit hard. Did you know that the goal of cold outreach isnโt to close, itโs to create just enough curiosity that they lean in? (Me either!) As it turns out, Curiosity > Pitch. Every. Time. 2. If You're Targeting Execs, Instagram Is a Waste Spending hours crafting posts for people whoโll never see them doesn't make any sense! High-income decision-makers? They live in their inbox and on LinkedIn. Thatโs where the real conversations begin. 3. Stop Overbuilding. Start Connecting. I thought I needed fancy systems to scale. Truth? They were slowing me down. Manual DMs. Simple scripts. 100 real messages > 1 funnel that never gets finished. If your tech stack feels like a second job, youโre doing it wrong. 4. Replies Are the Metric That Matters Opens? Vanity. Clicks? Cool, I guess. But replies? Replies are momentum. Replies are money. Since the call, Iโve cut the fluff and started measuring what matters. ๐ก Picture This... You send one message. Your dream client repliesโnot to buy, but to thank you. Because you just made them aware of a problem they didnโt even know they had. Thatโs not a fantasy. Thatโs what this community is doingโbecause of the clarity calls, the frameworks, and the simplicity Ian teaches. Hereโs My New Game Plan (Stolen Straight From Ian): โ๏ธ Craft messages that trigger curiosity, not resistance โ๏ธ Commit to 100 personalised DMs or emails daily