May 15 • Copywriting ✍️
🚫 Stop Sending DMs That Reek of Desperation
(Steal This Cold Message That Actually Got a Reply)
95% of DMs being sent right now?
💩 They read like a Fiverr VA copy-pasted it from a 2021 YouTube tutorial.
You know the ones…
❌ “Hey [First Name], I help busy founders scale to 6-figures using my proven 3-step system…”
❌ “Quick question for you... 👀”
❌ “I saw your profile and thought we might be a great fit!”
If you’ve ever sent one of those, this is your intervention.
Because you’re not just being ignored—you’re being categorized.
🧠 As forgettable.
🗑️ As background noise.
📉 As someone not worth replying to.
Instead of ignoring a guy who’d been DM'ing me like an amnesiac AI…
And this guy is a fairly well established influencer with a sizable IG YT & Skool Community.
I sent this:
Not gonna lie --> you’ve hit me with more “Hey Ian”s & "How's Biz?" than an MLM recruiter w/ amnesia 😂
Figured I’d wait to reply until I had something worth showing.
In the last 3 months 56 new customers. $72,408 in revenue. 9 churned.
{SCREENSHOT PROOF}
All from a similar offer and audience size to yours.
Not saying you're leaving money on the table...
But if you are, your weak ass DM game is probably why.
✌️☮️
Guess what happens next?
👀 He replied instantly. Then booked a call.
🧨 Why It Worked
✅ Pattern interrupt – Casual. Funny. Not trying to sell.
✅ Leads with proof – No bait. Just data.
✅ Curiosity over pitch – Hints at the gap without bragging.
✅ Reverses the dynamic – He chased me.
💥 Want to Stop Getting Ghosted?
Here’s the formula:
Open with a jab – playful, honest, bold
Drop results – numbers > adjectives
Create curiosity – no neediness, just a window
Position yourself as the shortcut – without pitching
Shut up and let them ask
Comment “SLAP” and get the DM Masterclass that’s booked me calls with people way outside my “lane.”
No more spam.
No more guessing.
No more sounding like someone’s virtual assistant.
🧠 You’re either pattern-interrupting…
Or being forgotten.
— Ian
51
141 comments
🚫 Stop Sending DMs That Reek of Desperation
skool.com/lead-gen
Attract high-quality leads, with proven systems, & grow your revenue with automated AI lead generation machines to get clients on autopilot.
Leaderboard (30-day)
1
🔥
+61
2
+49
3
+39
4
+38
5
+36
Powered by