🚨 “Stop Pitching Loans—Start Selling the Beach!” (What I Learned on My Clarity Call) 🚨

🚨🚨 Ever feel like you’re shouting into the void with your business loan offers?

That was me—until

flipped my whole approach upside down on our Clarity Call.

I came in thinking I needed to “pitch” business financing. SBA loans, equipment financing, merchant cash advances… you know the drill. But here’s the truth bomb Ian dropped:

“Nobody wants a loan. They want the result—the new revenue stream, the bigger business, the freedom. Sell the destination, not the flight!”

🏝️ The Beach, Not the Baggage Claim

Ian broke it down with a killer analogy:

Travel companies don’t advertise the 5am wakeup, the airport parking, or the baggage fees.

They sell you the beach—the feeling of sand between your toes and a cold drink in your hand.

It’s the same with business financing.

Don’t pitch “debt.” Tell the story of the contractor who used a $50K loan to buy a new truck and now paves 10 more streets a day.

Or the supply company that bought a paver and added $100K/month in revenue—because they had access to the right funding.

💡 My Top Takeaways

Stories Sell: Use real-world examples (even if they aren’t your clients) to make prospects “problem aware.”

Reciprocity Wins: Lead with value—give away insights, tools, or case studies before you ever ask for a call.

Email Like a Human: Forget spammy blasts. Warm up your domains, keep your emails conversational, and always monitor your deliverability.

Start Small, Scale Smart: Three domains, three mailboxes each, and a simple three-step follow-up sequence is all you need to get started (and avoid burning your sender reputation).

🛠️ What I’m Doing Next

Diving into the Clarity Call Classroom Ian unlocked for me (packed with masterclasses and deliverability secrets)

Setting up my domains and mailboxes the right way (no more GHL headaches!)

Crafting stories that make business owners want to talk about funding—because they see what’s possible

🚀 Your Turn

If you’re stuck pitching features instead of painting the dream, take a step back.

Ask yourself: Are you selling the flight… or the beach?

Big thanks to

@Ian Kirk

and the LGJ team for the real talk and the roadmap.

Let’s help each other build businesses that actually help.

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