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Hi Nick, Well done on getting this far with your MDM What do you think of these suggestions? 1. Analysis of your current Million-Dollar Message (MDM) WHO• You wrote: “small industrial plant engineering companies”• What’s working: clear niche.• Could pop more: shorten to everyday language the owners use (e.g., “boutique industrial engineering firms”). RESULT / PROMISE• You wrote: “a system that finds their next client for them”• What’s working: outcome-focused.• Could pop more: “books their next project” (more active) and hint at the mechanism so “system” feels real. TIMEFRAME• You wrote: “in less than 30 days”• What’s working: concrete, fast.• Could pop more: add a risk-reversal (“or you don’t pay”). OBJECTION-BUSTERS• You wrote: “without dependencies, costly idle times, or additional overhead costs”• What’s working: tackles key fears.• Could pop more: swap vague “dependencies” for “waiting on referrals” and note “no extra head-count.” BIGGER BENEFIT• You wrote: “and be constantly utilized”• What’s working: hits the utilization pain.• Could pop more: weave this into the main promise so it reads as one smooth sentence. 2. Three revised MDM options (same one-sentence format) Option 1 – “Book the next project”I help boutique industrial engineering firms install a done-for-you prospecting & deal-closing system that books their next client in under 30 days—without waiting on referrals, burning cash on idle machines, or hiring extra sales staff—so their people and equipment stay 90-100 % utilized year-round. Option 2 – “Fill the pipeline”I help small plant-design companies build a 30-day “always-full” pipeline system that lands their next contract fast—without expensive marketing agencies, long RFP cycles, or downtime—and keeps every workstation humming. Option 3 – Risk-reversal flavorI help specialist industrial engineering houses deploy a turn-key client-acquisition process guaranteed to secure a new project within 30 days—or you don’t pay (no reliance on referrals, no extra head-count, zero idle capacity).

@Tim Smith Hi Tim, I'll do that Tim

@Najmah Hakeem I'm glad you found this helpful. Question. When you wrote "just need to know who I want to be like", what did you mean? Maybe I may be able to assist

Amazing 👏