MDM Feedback (let's workshop this)
I'm crafting my MDM -- new biz, new offer. Would love your input as I'm not exactly following FM protocol 100%. I know that my main currency is increased revenue... But I don't want the metric to be, i.e. "$10-15k in 90 days". I know that's the usual, clear, consise message. The problem is, that concept doesn't jibe with how I show up, and it won't attract the kind of people I like to work with (mid-life professionals who want to work less, earn more, and do good) who value impact (#1) over income (#2). So, while added revenue is still my main currency, I've changed the metric to be less specific: I help mid-life experts, authors, and entrepreneurs earn more and work less in 90 days -- without long email sequences, useless ads, or endless hours of content creation. -- OR -- I help mid-life experts, authors, and entrepreneurs earn more and work less in 90 days -- without an email list, paid ads, or social media. QUESTIONS: 1 - Which version do you think is stronger? 2 - Is there a better way to say the metric? 3 - Have I completely undermined MDM theory by allowing the metric to be more soft/open-ended/self-defined according to the potential client? 4 - Which "-- without..." seems more compelling to you: the one with the benefits (first version), or the one that names the features (second version)? ORRRRRR.... thinking out loud here -- if the #1 value is impact should the currency reflect that? In which case... back to the drawingboard! Thanks for any feedback you feel like giving. 😆 🙏