Will be doing a live Q&A this weekend at 1pm eastern. We will discuss several topics.. - training philosophy - managing fatigue / stress - decision making - performance protocols Also we will open up the door to everyone to be apart of our beta testing group for the new Codex 90 performance platform. Comment below if your going to join the call👇

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📌 Habits Become Automatic Through Repetition According to scientific research, habits form when a behavior is repeated consistently in the same context, so that it eventually becomes automatic — meaning you do it with little conscious thought. Habits are supported by cue → behavior → reward loops in your brain. The cue triggers a behavior, and the reward reinforces it over time. - Cue: Something in your environment or routine that triggers the action - Behavior: The action itself - Reward: The payoff (even psychological) that reinforces the loop For example, seeing your gym shoes (cue) → going to train (behavior) → feeling energized (reward) → makes the behavior more likely next time. 📆 The “66-Day Rule” Explained The notion that it takes 66 days to form a habit comes from a well-known research study where people formed new behaviors in an average of about 66 days, though the range was large (some habits formed faster, others slower — from 18 up to 254 days). This doesn’t mean 66 days is a magic number — it’s an average: - Some simple actions become automatic sooner - Complex actions take longer - Getting consistent cues and rewards matters more than the exact day count Ultimately, habit development depends on regular repetition in context rather than any fixed time. 🏗️ Why Repetition Matters Habits are encoded in your brain through a process called “context-dependent repetition.” Over time: 1. Context or cues trigger the behavior 2. Repeat the behavior in the same context 3. The brain forms automatic associations 4. You perform the behavior with less conscious effort This is why most psychologists focus on repetition + consistency — not just a set number of days. 📌 Bottom Line: The Real Science ✔️ Habit formation is about building automatic behavior through repetition and cues ✔️ The 66-day rule is an average — not a strict requirement ✔️ Context, consistency, and reward are what truly solidify habits ✔️ Tiny, manageable behaviors stacked over time are more successful than trying to change everything at once

Some of these are proven drivers. Some are popular myths. Curious where you stand.