Solid call. Feedback sent in Slack

Objection: "What if your leads don't convert at 10%" your answer should be "Well...when was the last time your sales team sold to cold traffic? Have they EVER?" Then you can layer in an up-sell/partnership: "I have an amazing sales coach that has built teams to eight figures multiple times, he can step in and help you if you guys fall below 10% conversion rate. Would that help put your mind at ease?" Take 100% responsibility for solving their objections

You did a solid job with the partner, no need to push farther than that, he seems to be pretty straightforward with you.

At 35:00 "So it sounds like a CASH FLOW issue, you just don't have the 2.8k right now?" Pin him down on being broke

This is where getting into his financial situation will help. "How much DO you have in the business bank account? because what I'd be willing to do to help you out, is take a small deposit to reserve your spot for January. Because I've got a lot of people wanting to work with me and I am not going to have a spot open for you in January if you just give me a promise, because other people are putting down money to reserve their spots and get their infrastructure set up. Make sense?"

This guy steals frame after your small talk…talking about the weather lost your steam of the call a bit. Would recommend you cut right to the chase with your frame He stays mostly in control of the call throughout. Notice how often he is asking questions and uses your first name. Those are control techniques. There’s definitely a lot of coaching / consulting going on in this call (from you) you can dial this back a bit. Just TELL him you know what he’s doing wrong, and tell him you can fix it. He’s literally writing down “Instantly / Smartlead” so he can potentially undercut you and do it cheaper ….this is part of doing less consulting / sharing secret sauce. you want to share a little bit (not specific tool names unless they press) but moreso principles and tool general tools names Body language tip: less movement of your hands on-camera. you can gesture but do it off camera. Gestures should be VERY targeted and specific You’re asking him good questions and stumping him on his KPIs a lot…this is good. This is where you won him over (Discovery question win :handshake: ) But staying in more control of the frame throughout will help you keep the call closer to 60 minutes as opposed to 90. OVERALL, to cut down time: You are presenting way better, but still sort of passively waiting for him to ask his next questions or keep talking, rather than assertively guiding the call forward. Let’s practice this on the next sales masterclass as it requires some live practice to really learn how to “drive” the call forward.

Recommend you use Lovable.dev to build out your ROI calc so it looks more clean, polished and professional. You've got the calcs down you can just plus it up to make it look more legit.

Also recommend you watch "Pitch - Question Based Selling" in the Pitch section