You get the message. "Hey, we've decided to go in a different direction." Or worse. "We're not happy with the results." Your stomach drops. And now you're scrambling. Do you fight to keep them? Do you let them go? Do you offer a discount? Most agencies handle this moment wrong. Because they're reacting instead of responding. They're emotional instead of strategic. And they're trying to save a client that's already made up their mind. But what if I told you there are three different stages where a client might leave. And each one requires a completely different approach. --- Stage 3: The Red Zone (Crisis) They've made their decision. "We're leaving." This is the hardest stage. Because the emotional decision has already been made. And most of the time, it's not actually about results. It's about trust. It's about feeling heard. It's about believing you actually care. What to do: Book an exit interview immediately. This is your one shot. Here's how to frame it: "I totally understand you want to leave. No problem whatsoever. Just to help us improve our service and make sure we get you offboarded the right way, let's have a quick 30-minute call to go over everything." Pro tip: Include this in your contract from day one. Make exit interviews a requirement before clients can leave. It changes the dynamic completely. On the exit interview, do three things: 1. Listen to their feedback. Don't defend. Don't make excuses. Just listen. Most clients won't tell you the real reason they're leaving at first. You have to dig. Ask questions. Understand what went wrong. This feedback is gold. Even if you don't save this client, you'll learn what to fix for the next one. 2. Find the problem and offer a solution. Once you understand what went wrong, see if there's a solution. Maybe they're not seeing results. Offer a free trial of an upsell service. Maybe they need more support. Offer a higher-touch package for 14 days free. Maybe it's a miscommunication. Show them the evidence and clarify.

Do LinkedIn Ads work for anyone to acquire new clients? What’s the average CPL?

What’s a mistake you stopped making that improved your close rate

For the guys who are in the real estate niche: What kind of ads are winning for you guys? Cuz I'm not getting good results using facebook ads for one of my real estate clients. The goal is to attract sellers using a free property evaluation. Average CPL is like €20 Thanks boys

We just wrapped up our Year-End promo. $187k in deposits vs. $72k on Black Friday. The secret isn't a better sales script. It's removing the friction. (This is why I LOVE PPL) We treat our agency like a vending machine: You put money in, you get leads out. No retainers. No "let's hop on a call to discuss billing." No explaining to them what’s happening in the ad accounts. Because we have a self-serve portal, clients just log in, deposit money, and choose the leads they want. They don't care about the backend—they just want the inventory. This makes our life easy: 1. We get paid upfront (Cash Float). 2. We remove the sales team (Scale). 3. We remove the reporting (Freedom). It’s honestly the only way to scale to $1M/mo without losing your mind. Simple is best. PPL is best. Now, back to vacation. ✌️