4 years ago (almost to the day), I left my job as the COO of an 8-figure coaching company, led by 3 founders that had all scaled to $300K+/month in their agencies. I was ready to prove that I knew exactly what operating systems agencies needed to implement in order to go from ☄️ CHURNING and burning clients to 🙌 making them RAVING fans. Fast forward to today, I've installed those systems in dozens of agencies and seen game-changing results. Results like Megan's, a Client Success Manager at a marketing agency that went from 68% monthly retention to 97.5%+ in JUST 60 DAYS. For them, it meant collecting another ~$30k a month *with the same amount of clients*. Today, I'm going to explain the processes and systems we used to not only fix retention but get clients to Pay-In-Full when renewal time came and bring on 10 more locations. THERE WILL BE NO REPLAY OF TODAY'S CALL. NO AI NOTETAKERS ALLOWED (other than mine). This is the kind of call that can help the wrong people fool their clients into thinking they care about them when they don't. The modern day wolves in sheeps' clothing. My belief is that the people who genuinely care about their clients' success show up to my calls. And if that's you, boy do I have something in store for you today. See you at 2pm EST.

I’m running Meta ads for a paver patio client in NYC, and the campaign is generating good calls at around $30–$35 per call. I’m running the same ads with the same offer in Phoenix, but I’ve spent around $150–$180 without getting a single call. Since I’m covering the ad spend myself, I’m getting a bit nervous about what’s going wrong. I’d really appreciate your advice on why the same campaign is working in NYC but not in Phoenix, and what you would recommend I do next.

Agency Sales w Aaron Brewer been uploaded in the course! Here’s the recap of what we went over if you missed it: 🚀 Sales Mastery Recap: Trust, Anti-Selling & Closing More Clients 🌟 Wins to Kick Off - Sunny: Signed another retainer client, bringing the agency to around $4.5K in revenue after replacing a churned client. - Aiden: Closing consistently every week with both percentage-based deals and retainer offers, with the agency approaching $20K. - Constantine: Hit $10K/month, with approximately $7K in recurring revenue. He credited the shift from obsessing over a revenue target to delivering value, collecting smaller upfront payments, and upselling clients into retainers. - New members: Cam and Abdel joined the community and were welcomed into the group. 🖥️ Training / Coaching Highlights - Prevent trust objections during discovery. Trust objections often develop before the pitch. Find out what prospects need to feel comfortable moving forward rather than waiting until after presenting the price. - Improve how you communicate competence. Specific metrics, strong case studies, confident tonality, direct statements, eye contact, and fewer filler words help prospects trust your ability to deliver. - Diagnose the real objection. Determine whether the prospect doubts your ability to deliver, has a logistical concern, or is afraid of getting burned again. Each requires a different response. - Make outreach relevant to the prospect. Cold SMS performance can decline as lead sources become saturated and messaging gets overused. Review lead quality, delivery rates, messaging, timing, and speed to lead instead of assuming the channel no longer works. - Don't obsess over vanity metrics. A higher show rate isn't automatically better if achieving it requires doubling the time spent on intro calls. Evaluate the overall impact on acquisition costs, sales volume, and revenue. - Improve lead qualification. If too many prospects lack the funds to invest, strengthen your lead filtering and qualification process before they reach the sales call. - Build a compelling offer. For newer agencies without case studies, a short free trial with clear expectations and a testimonial agreement can help establish proof. More established agencies should avoid giving away excessive work when they already have strong results and social proof. - Personalize cold outreach. For commercial cleaning agencies and similar businesses, Aaron recommended personalized Loom videos as a low-cost way to land early clients. He also discussed cold calling, cold email, and paid ads as options depending on budget and business goals.

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Here’s a FULL breakdown on the EXACT sales framework I have used to close multiple millions in agency deals. I go 100% in-depth. The video’s an hour long, so have a pen & paper handy to take notes. Enjoy 🙌 https://youtu.be/_A73qdY832g?si=CALFSquyexw9p0q-