Just curious what is everybody top three to Five scents that they may be reaching for more than others here at the end of 2025?

After reading @Jonathan Ventura Post about labeling. Everything is about Labels, even in the designer world, where an independent person making clothes and accessories can never compete with the bigger upscale designer houses. Just like in perfumery, where Niche / Artisan is top of the line as far as quality and artistry. In the fashion world, Designers are the Niche and the independents are the designers. So the role reverses. If you look at the designer fragrances, they are mass-produced and most often Generic and safe. If you look at independent clothing brands that sell accesories and clothing and shoes at Walmart and Kmart and go to a store that sells LV or Dior look at the diffrence. Look at the red carpet at a Hollywood event, you cannot even count the Dior, Ysl and Hugo Boss, Chanel Dresses and gowns strolling down the Aisle. Look hat Ralph Lauren how many elite wear this brand. So everything has a label, but they all live in their own worlds. so why do people buy designer frags? People buy designer fragrances, even if they seem "nothing special," for brand prestige, accessibility, trend alignment, and the comfort of familiar, crowd-pleasing scents; they offer an affordable entry into luxury, convey personal style/status, boost confidence/mood, and feature quality ingredients and beautiful packaging, making them ideal for everyday wear or gifts. Key Reasons for Purchase: - Brand & Status: Wearing scents from famous fashion houses (like Dior, Chanel) associates the wearer with that brand's luxury image, offering a sense of status and belonging. - Accessibility & Familiarity: They're easier to find (ubiquitous) and often smell pleasant and familiar to many, making them safe choices for daily wear or gifting. - Mood & Identity: Fragrance boosts mood, reduces stress, and helps create a personal brand or statement, making the wearer feel more confident and attractive. - Quality & Longevity: Many use quality, sometimes natural, ingredients and fixatives for a longer-lasting scent, justifying the cost beyond just the name. - Marketing & Nostalgia: Heavy marketing and association with celebrities create desire, while familiar notes can evoke positive memories, making them feel special. - The "It" Factor: Sometimes, a fragrance becomes popular because it's the scent of the moment, aligning with current trends or creating a sense of shared experience. 

Well today brothers I am trying a new to me frag in a sample atomizer that I got with a purchase recently. Fun fact is I actually enjoy this one!!! Warm rum splashed over all the notes. This isn't a progressive fragrance but very linear. Decent projection and sillage. Longevity is about 4-6 hrs before becoming more of a softer skin scent. Calming and relaxing. Safe as an office scent.

Today for our lovely ladies around us I present AOUD PURPLE ROSE from the House of MONTALE. AN EDP. A Floral oriental olfative family fragrance. the nose behind This fragrance Is PIERRE MONTALE. It opens with notice Rose, blackberry and saffron notes, in the middle I found Patchouli and OUD notes and finished with musk, fine Leather and lighty sweet Amber notes. A femenine elegant and powerfull long-lasting fragrance for dates, night out and outside environment with better performance in fall- winter seasons and cold days. AN enjoyable drydown with spicy/rose/oud/lighty sweet Amber notes. Projection 5-6hrs Sillage 2mts Stay on skin 8-10hrs.

Three weeks and two days after ordering on TheParfums, I finally got my delivery! This is the rich warm spicy fragrance I’ve been looking for my whole life. The only Amouage I have ever liked. Incredible super non-linear scent profile that changes over the course of hours and hours of projection. 11/10