Can anyone break down the components of Your Hook for me? I get the gist, but I'm wondering if there is a formula for what we want in it - do we address the transformation ? Should it be a minimum words? Is it different from a Tagline? Thank you!

@Cate Stillman I would love your thoughts on this. I'll start by saying: I know this is VERY dense, completely solution aware, and way too advanced for a free talk. But before I started WPA, this was my signature talk. I still honestly love teaching it, because it talks about mental health, anxiety and depression (and I can focus on burnout here too). I want to have a free talk I can deliver again and again, that gets people on my calendar. This topic is really where my zone of genius is. So my question is: how much of this can I put in, without teaching/coaching too much in the talk? What value can I give to the audience that would leave them wanting more without overwhelming them or underwhelming them? Here is what Chat GPT gave me when I asked it for ideas according to what I just explained above: https://docs.google.com/document/d/13dd4N8J2uH_MM2LFD4PI9eteycKR-cJg1sD2nohffcA/edit?usp=sharing

Hey everyone! I am wondering if there are any specific topics related to building our your classroom that you would like me to cover in our 90-minute workshop next week. Please leave a comment below if there's anything you would like help with or to learn more about. @Elizabeth Stauder @Patrick Garlinger @Lisa Myers @Nina Pullella @Virginia White @Darlene Fermaint @Juliet Cullins @Tarna Fuller @Meghann Jacobs

I’m looking ahead at next week’s lineup—and the Tracker Session WPA on Tuesday, September 23rd is front and center. 📊 Come join us! We’ll: ✅ Review your progress ✅ Identify your next moves ✅ Keep you on track with WPA. We’ll follow the The WPA Coaching Guide and use the WPA Tracker in Classroom as our resource. Mark your calendar—this is your space to reset, refocus, and move forward with clarity. Think of this as a working meeting where I guide you through the structure. 📅Tuesday, September 23rd

Meeting Recap : 9-23-2025 | Session by @Lynn Beck This week’s Tracker Success Call with Lynn was all about clarity, organization, and keeping momentum with WPA events, assets, and calls. Quick Recap: - Reviewed WPA events + resources including the Gut Health Challenge and Club Thrive calls. - Paula and Meghann raised questions about access and email functionality, which Lynn addressed with walkthroughs of the WPA tracker + coaching guide. - Discussed lead tracking systems, content organization, and time management—with practical tips like calendar blocking, prioritizing sales activities, and streamlining assets for future efficiency. - Covered cleanse launches, classroom templates, Advantage Language materials, and strategies to balance workload without losing progress. Next Steps: - Paula: Prep for her Manam call, finalize fall cleanse launch, and update her tracker + Club Guide. - Meghann: Follow up on Gut Health Challenge access, simplify classroom resources, and continue building her Ritual Reboot program. - Team: Review WPA trackers, mark completed items, and time-block for high-priority tasks. - Lynn: Ongoing support with access issues + clarity on classroom/workflow systems. Takeaway: Progress happens step by step—when you organize your assets, block time for priorities, and keep refining your systems, clarity (and clients!) follow. Watch Full Session : VIMEO