The Healthy Split - AI Agent 1 page Club Biz Plan
@marita - I love how this came out! Based on the "Future You" strategy session, here is the Offer Blueprint for Marita Robinson. WHO IS IT FOR? High-end, educated, and "highly conscious" women and couples (specifically in the Telluride/Durango area) who are facing a separation or divorce. They are stifled, depressed, or at a crossroads and want a "seamless experience" rather than an adversarial battle. They are likely mothers who want to protect their children and their own sanity through the process. WHAT PROBLEMS DO THEY HAVE? They are dealing with "settlement fatigue" and a dysregulated nervous system—sleep-deprived, fueled by caffeine and sugar, and reactive. They are using "wine to unwind" or weed to numb out, which leads to bad decision-making. They feel disconnected from their bodies, trapped in "fight or flight," and terrified of the "boring, tired systems" of traditional litigation. They fear the physical aging and stress toll of divorce (aging "five years in a single month"). HOW DOES IT WORK? A hybrid "Mediation Oasis" and "Aftercare Club." It combines the efficiency of legal mediation with a "Healthy Split" coaching container. - The Foundation: Mediation services (handling the legal "clean break"). - The Club/Container: A 12-month or "Fresh Start" 10-week journey that includes somatic processing, Body Thrive habits, and negotiation coaching so clients are physically grounded enough to make life-altering decisions. HOW MUCH DOES IT COST? - The "Healthy Split" Club/Package: $7,000 – $12,000 (Annual membership or comprehensive package). - VIP Experience: $15,000 (Includes exclusive couple mediation + full legal documentation + the wellness container). HOW MANY PEOPLE CAN JOIN? 12 VIP Couples per year (Low volume, high touch). Note: This volume replaces the need for high-volume litigation work. Imagine a CLUB that: CONVICTIONS - A dysregulated nervous system cannot negotiate effectively. - High stress leads to high legal fees; when you are physically grounded, we reach solutions faster. - Divorce is the "medicine you didn't ask for" to transform into your next identity. - We do not bypass the grief, but we do not numb it out with substances. - We prioritize "conscious uncoupling" over adversarial destruction.