Part of the sapphire line, New York is the Spicy/fruity one of the four. Where London is the Leather beast and Aswan is the Oud heavy one, New York presents and a refined gentleman. Classy, wise and calming. Yes it has a “few” notes to it. 😂 I find this to be very complex, good sillage and projection but not beast mode at all. Longevity is also good at around 6 hours. Definitely a 3 1/2 season frag. Bottle and cap along with box presentation is amazing. Atomizer is also good to great. FBW except don’t buy retail!!! lol. It’s pricey. Find a good deal before you pull the trigger. Currently around $290/50ml. 8.9/10 price impacting rank.

Perfume houses are generally classified based on their brand identity, production scale, target audience, and distribution channels. The main categories are Designer, Niche, Indie, and sometimes an overarching "Luxury" tier, though the lines between these categories have blurred significantly in recent years. Here are the primary classifications of perfume houses: - Designer: These fragrances are produced by major fashion houses (e.g., Chanel, Dior, Gucci, Prada) as an extension of their main brand portfolio.Focus: Designer scents aim for mass-market appeal and are often trend-driven, versatile, and easy to like. They are developed to be crowd-pleasers with broad demographic appeal and availability: They are mass-produced and widely available in department stores, beauty retailers like Sephora, and online shops. Marketing: These brands rely on large marketing budgets, glossy advertising campaigns, and celebrity endorsements. Price: Generally more affordable than niche options due to economies of scale in production. - Niche: Niche houses focus primarily, or solely, on the art of perfumery itself, rather than being part of a larger fashion or lifestyle brand.Focus: Niche brands emphasize creativity, artistry, complexity, and unique scent profiles that might not appeal to everyone but are treasured by enthusiasts. They often use higher-quality, rarer, or unconventional ingredients. Availability: Historically, they were available only in specialized boutiques or high-end perfumeries, making them more exclusive. However, many have been acquired by large corporations (like LVMH or Estée Lauder) and are now found in major department stores alongside designer brands. Marketing often relies more on word-of-mouth and the story behind the scent than mass advertising. Price: Niche fragrances typically have a higher price point due to limited production, artisanal methods, and premium ingredients. - Indie (Independent): Indie houses are a subcategory of niche that are smaller and truly independently owned, often with the founder or a single perfumer (nose) responsible for the creations.Focus: They represent the most artistic and experimental end of the spectrum, with maximum creative freedom and limited commercial pressure.Availability: These are the most exclusive in distribution, often sold only directly from their website or a handful of specialized online retailers.Price: Prices can vary widely but are often premium, reflecting the small scale of production and ingredient cost. - Luxury/Artisan: These terms often overlap with high-end niche or exclusive designer lines. "Artisan" generally implies products that are handcrafted in-house in smaller batches, while "luxury" points to the highest tier of price, exclusivity, and ingredient quality (e.g., Clive Christian or exclusive lines like Dior Privée). 

Spicy sweet and powerful. Standard for ATH bottles, presentation and function. Absolutely perfect! While I could extol the virtues of the fragrance I feel I can’t quite give a definitive on score yet. I consider myself still learning this one fam. Be well tonight.

I tried a few Electimuss frags last month when I was at @Lon Chaneyfield 's place, but I knew I had to do more research. For once, I decided not to blind-buy a random bottle and I got this discovery set for about $72 at fragrance.com. I kept hearing varying reviews so I thought this was my best option. I'll keep you posted if I find anything that really rocks my boat.

It's not usual for me to repeat fragrances, but something about it led me to make this Decision. See my review from a few days ago below. https://www.skool.com/bos/sotd-decision-by-amouage-2