I MADE A SMALL SHIFT. THAT HAD HUGE IMPACT.
I MADE A SMALL SHIFT. THAT HAD HUGE IMPACT. So in the last seven days, my community Mums Embracing Neurodiversity has gone from 0% to 21% conversion. And I want to be really super clear, this isn’t about numbers for the sake of numbers. This is about CONNECTION. This is about people feeling me, not just seeing content. I’ve been sitting quietly reflecting on what I’ve done differently, because I’ve felt a shift in myself since just before Christmas, and definitely since before the New Year, in how I’m approaching my business. My copy. My way of showing up. My own energy and nervous system around business. For a long time, I didn’t really know where or how I fitted in, so I became a bit of a chameleon. And that’s not what I want to do anymore. THE FIRST SHIFT - MY WORDS One of the biggest changes has been my copy. It’s now literally my full spoken words. No overthinking. No editing. No going back to change things because they don’t look “professional enough”. My words, how I actually speak them. I’ve also changed the layout. Instead of following the copywriting style most entrepreneurs use, I’ve made it fuller. Fewer line breaks. Fewer gaps. More like how my brain actually talks. I’m really very clear on this, I don’t allow AI to change who you are, what you stand for, or your voice. But I do use AI, because of my neurodiversity. I struggle to stay focused. I struggle to get my thoughts in order. My dyslexia means everything can get jumbled. I fumble words. I lose words. I know what I want to say, but I can’t always access it. My written style has never matched my verbal style, and I realised I didn’t want to hide that anymore. I wanted people to feel like they’re hearing my voice when they read my copy, like I’m actually there with them. Not some overly polished version of me that’s been labelled “professional” by someone else’s standards. THE SECOND SHIFT — HOW I SHOW UP The other thing I’ve done differently, and this feels so big, is how and where I’m showing up. Instead of going onto Skool thinking I need to interact with X amount of people or tick things off a list, I’ve shifted into REAL CONVERSATIONS. Not just with people in my niche. Just people.