The other day, I was doing an onboarding call with a lady and she mentioned something that kind of shocked me. She said "why are you only pricing your membership at this price? It's got SO much value that you should be charging more for it" and she was genuinely confused. I felt a little silly because it was hard to articulate in the moment. 🌈 Value is a combination of what you actually provide and what people perceive about what you provide. You could have the best product in the world but if people don't know that (or don't believe it) then they still won't buy it. It also depends on the buying power of your audience. Good luck selling high ticket to high schoolers or people that generally have less money! They just can't afford it no matter how much they may want it. and here's what i've learned. 💖 My business is a combination of providing for my family and helping other moms provide for theirs. In today's world, it costs more than ever before to live the dream (or even anywhere close to the dream). So, while I COULD charge more for this group, I don't want to. The last thing another mom entrepreneur needs is a high bill. and honestly, this is SO scalable for me because I sell more when it's a more affordable price and it doesn't take any more of my time. and once they're in and start making more money, they buy my high ticket coaching programs from me where I work 1:1 with them and make all of my real money. and if they're in and already able to afford paying for more help, they always immediately upsell to my high ticket coaching programs. 😬 I see so much female entrepreneurship content about "charge what you're worth" and "you're a mom so you're time is worth SO much" but i'm here to tell you that that's actually not true. You are paid based on the value you ACTUALLY provide to others (not how valuable you think you are) and you charge based on what people will actually pay for that value. and it's okay to have different levels of support within those frameworks so you're not giving away your time for nothing.

This is genuinely one of my favorite things to teach because it takes about 10 minutes and tells you EXACTLY what's working in your niche right now. Here's how to use it 👇 Go to facebook.com/ads/library and search for any competitor, any brand, or any coach in your space. You can search by name or by keyword. What you're looking at when you pull up their ads is basically a live feed of what they're spending real money to promote. Nobody runs an ad they're losing money on. If something has been running for weeks or months, it's converting. So when you're scrolling through their library, look for: 👉 What offer they're leading with. Is it a free trial? A freebie? A webinar? A low ticket product? This tells you what's working as a front-end offer in your market right now. 👉 What language they're using. Pay attention to the exact words in their headlines and copy. What pain points are they calling out? What promises are they making? This is your market speaking because they tested this language before spending money on it. 👉 How long the ad has been running. You can see the start date on every ad. An ad that's been running for 60+ days? That's a winner. Screenshot it. Study it. Understand WHY it's working. 👉 What the creative looks like. Are they using video or static images? Is there text on the image? Are they showing income results, client transformations, or lifestyle? This tells you what's stopping the scroll in your niche. The best part is you can do this for FREE before you spend a single dollar on ads yourself. Before I run any new ad I always spend time in the library first. It saves so much money and guesswork because I'm not starting from scratch — I'm starting from what's already proven to work. 👇 Have you ever used the Meta Ad Library before?

Something I’ve learned Is to post content Try different types of posts See what gained most traction (analyze the data) Repurpose that content with more types like it Repeat for the rest of the year. ✨Key tip: find a method/timeframe that works best for YOU 🫵

Wanted to share this format for posting that has worked well in the two communities that I run. Obviously, you don't have to do it this way all the time, but hopefully it helps and gives you another option to add to your posting schedule/ rotation. 💫 Title: Start with an engaging question. (That way even if your members don't read all of what you write, it's an easy entry point for them to contribute) 💫 Share your thoughts on the topic. (This helps to build you as the authority and let's them know how you would approach a situation) 💫 Finish with a CTA. (Nothing too complicated. It could be something simple like "what are your thoughts on this?" OR "How would you handle xyz?" etc.) Hope this helps! 💛 Would love to know if you've tried this before? How was the response?

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