Most coaches obsess over getting more leads, but that’s not where the magic happens. My top clients focused on something far more powerful: converting more of the leads they already had. In Q2, we tracked lead-to-call conversion rates across 50+ coaching businesses. The result: The average conversion rate went from 6.8% to 9.11% — that’s a 34% increase without spending another dollar on ads. Here’s exactly what they did to make it happen: Step 1: Audit your messaging everywhere - Review your LinkedIn headline, about section, and posts - Make sure it’s crystal clear who you help and how - If someone can’t understand your offer in 5 seconds, it’s time to fix it Step 2: Create a compelling lead magnet - Build a free resource that solves a specific problem - Make it valuable enough that people want to book a call to learn more - This positions you as the expert before they even hop on a call with you Step 3: Reframe your sales calls - Stop calling them “sales calls” or “consultations” - Use “strategy session” or “clarity call” instead - Position these calls as valuable whether they buy or not The math: If you normally get 10 leads and book 1 call, this system can help you book 1-2 additional calls from the same 10 leads. If you want to see the full Q2 report showing what the top career coaches are doing to boost their conversions, DM me BENCHMARK here or on LinkedIn, and I’ll send it your way.

Hey coaches! As the year comes to an end, let’s take a moment to celebrate our wins. 💡What’s one exciting thing that happened to you this year? It could be a big win, a small but meaningful moment, or even a surprising twist you didn’t see coming. Did you try something new with your coaching business? Celebrate a personal milestone? Or maybe connect with someone who changed your perspective?  Let’s take a moment to reflect and celebrate together while we keep preparing for an exciting new year. Drop your stories below. I can’t wait to read them! 👇

We are trying to understand what different priced programs cost and where ours compare. We offer a few different options: 1) Personalized Coaching $9,997-$14,997 (includes job, negotiations, onboarding at new company) 2) Group Coaching $2,497 (6 months of all access to our group coaching, courses, community for life) 3) Digital Courses $79-$597 What are others charging and how is it working for you?

What is or was the main issue you faced as a career coach with your marketing funnels? Was it related to content creation, generating leads, converting them, knowing how much value to give? As coaches, we are more than capable of delivering an incredible service and program to our clients since most have solid backgrounds, but no one really teaches us how to create engaging content or build marketing funnels. So I'm curious to know your perspective on what is the thing you struggled with most. If you have experience, what's the best marketing advice you'll give someone just starting in career coaching?

We are close to another incredible live event in the community. If you want to build your online presence and grow your audience, you can't miss this session with Sho, a career coach who has grown his social media platforms to over 1 million followers. We want this session to be as active as possible, so if you are joining on Monday, think about a question you'd like to ask Sho so you can participate and engage in the call. Drop a GIF if you plan to join us on Monday at 10 am EST!