When I met Adam and Reno, they were both building their own businesses in very different ways. Different backgrounds. Different styles. Different ideas about marketing, and especially about what “good content” looked like on LinkedIn. What made the partnership work wasn’t that we were the same; it’s that we saw things differently. My focus has always been on business structure, clarity, and execution. Theirs was on distribution, messaging, and the corporate language their audiences understood inside out. Helping them build their businesses was one of the most energizing things I’ve done. And once we combined our perspectives, we realized we could support a lot more coaches than any of us could alone. That’s what led to the program we ran together, what many of you knew as the LinkedIn Coaches Accelerator. Three full cohorts. An evergreen version. Dozens of coaches hitting their first clients in 12 weeks. It was intense, fun, and honestly a reminder of how powerful complementary skills can be. Which brings me to something new we’re excited about. We’re launching a podcast together. It’s going to be a monthly live conversation about the career coaching industry: Real trends, behind-the-scenes perspectives, what’s changing, what to expect in 2026, and how to navigate all of it with a bit more clarity. We’ll be hosting it on LinkedIn and YouTube. The first episode will be recorded live this Tuesday at 9 am EST. If you want to join us, tune in live, ask questions, or just hang out and listen. Here’s the link to join: https://www.linkedin.com/events/7423068195936280576?viewAsMember=true Would love to have some familiar faces in the chat.

This is your space to ask me anything you want to know about growing your business, or talk about life. Join the live session now using this link: https://www.linkedin.com/events/7420119116176330752/theater

One thing I notice a lot with early-stage coaches is how hard it is to explain what makes their offer different. And it’s rarely a confidence issue; it’s usually that the way they talk about their value is too vague or too similar to everything already out there. The truth? Most offers don’t need to be reinvented. They just need a clearer way of showing: • What clients already expect • What you uniquely bring to the table • Who your work is actually meant for When those pieces line up, your offer stops sounding like “career coaching” and starts sounding like your coaching. I actually talked about this in a YouTube video this week, breaking down why most coaches struggle with articulation and how to make your value instantly clearer. But instead of just watching the video, let’s make this interactive. If you want feedback, drop your unique value proposition or transformation statement in the comments. I’ll pick one and record a Loom reviewing it and giving practical guidance on how to make it stronger and more distinct. Who’s up for the challenge?

With AI content everywhere, it’s harder than ever to know who actually understands the work and who’s just repeating things that sound good. But when you watch someone coach live (no scripts, no edits) it becomes clear very quickly whether they know the drill. That’s something I want to lean into more this year. More real conversations. More unscripted problem-solving. More chances for you to see how I approach things in real time, whether here in the community or on other platforms. So next Tuesday, January 27th at 9am EST, I’m hosting a LinkedIn Live Ask Me Anything. Anything you’d normally ask a business coach when you want clarity instead of guesswork. Think offers, pricing, focus, clients, growth, structure… or whatever you’re dealing with right now. This is a chance to get personalized direction without the generic fluff that gets recycled online. Here’s the link to the event: https://www.linkedin.com/events/askmeanything-careercoaching-bu7420119116176330752/theater/ If you’re joining, bring a question you want me to answer. And if you already know what you want to ask, feel free to share it here. I’d love to see what’s on your mind.

Thanks to everyone who joined the workshop yesterday. Seriously, it was really good seeing familiar names pop up and hearing what you’re all working toward this year. We’ll upload the recording to the Classroom so you can go back to it or watch it if you couldn’t make it. Also, here is the link where you can download the templates and access the slides. But here’s a simple, clean rundown of what we covered so it stays fresh. 1. Start with the Life Plan (Eulogy) Before setting any goals, get clear on how you want to be remembered. When that’s in place, the goals actually feel connected to something real. 2. Use the Vision Board for alignment, not pressure We talked about how the vision board only works after the Life Plan. It’s there to pull you forward emotionally, not to guilt-trip you with deadlines. 3. Turn the vision into quarterly goals Year-long goals sound inspiring, but they’re way too abstract. Quarterly goals give you enough urgency to move and enough time to actually get things done. 4. Stick to the three-goal rule Three goals per quarter. That’s it. Once you try to chase everything, progress slows down fast. 5. Make goals finishable and measurable By the end of the quarter, you should know with zero debate whether you completed it. No “kind of.” No “almost.” 6. Build daily habits that support each goal The daily actions are the part you control. The goal is just the outcome of those actions stacking up. 7. Do a weekly review Same day, same time. It’s the check-in that keeps everything on track without needing motivation to carry you. This is the exact rhythm we use at Opny because it removes the guesswork and makes execution feel way simpler.