Let’s do something fun before the weekend. Drop your most viral or most successful LinkedIn post from this month. Could be: • the post that got the most likes• the one that brought you the most leads• the one you’re most proud of• the one that surprised you No flexing required 😅 This is just a good way to learn from each other and spot patterns. If you share it, also add one quick line: Why do you think it worked? Let’s see what’s been hitting lately!

You can post something that gets insane reach, tons of likes, tons of followers… and your business can actually get worse. Not because visibility is bad, but because the content you write attracts a certain type of person. If your content leans into frustration, victim mentality, or “corporate America is evil,” you might go viral. But you also might attract clients who blame everyone else for their results. And those clients are usually the hardest to work with. That’s the part nobody talks about. So here’s a question you should ask yourself before you write your next post: What type of client do I want my content to attract? And what type of client do you absolutely want to repel? Have you experienced anything like this? I personally did, and it took a really hard toll on my business (trust me when I tell you it was rough)

I want to make sure this community is actually enjoyable and useful for you, not just something you check occasionally. So quick poll: If you had to pick one thing you’d want more of in here, what would it be?

The first time they really look at LinkedIn closely: It feels crowded. But structurally, it isn’t. Most of what you see on your feed is shaped by who you interact with. So if you’re a coach, you mostly see other coaches. Meanwhile, the actual audience (people actively thinking about their careers) is much larger and much quieter. That mismatch creates a weird experience where it feels like “everyone is already doing this,” even though most people looking for help aren’t seeing much consistent guidance at all. I don’t think this is obvious when you’re in it. It definitely wasn’t obvious to me early on. So I’m curious how this lands for you: Does LinkedIn feel crowded to you, or underutilized? And what has your experience been so far with it?

Hey everyone! My husband and I run a Meta Ads agency where we help coaches and business owners grow their clients at a reasonable cost. He is a designer and marketer with experience at Nickelodeon, Cartoon Network, Fox Animation, Teen Titans Go and more. I have spent the last 13 years running and scaling my company Resume Assassin. If you or anyone you know is interested in using Meta Ads to grow your business, we would love to help. :) :) Best, Mary