Why More Leads Won’t Solve Your Problems (And What Will)

Most coaches obsess over getting more leads, but that’s not where the magic happens.

My top clients focused on something far more powerful: converting more of the leads they already had.

In Q2, we tracked lead-to-call conversion rates across 50+ coaching businesses.

The result: The average conversion rate went from 6.8% to 9.11% — that’s a 34% increase without spending another dollar on ads.

Here’s exactly what they did to make it happen:

Step 1: Audit your messaging everywhere

Review your LinkedIn headline, about section, and posts
Make sure it’s crystal clear who you help and how
If someone can’t understand your offer in 5 seconds, it’s time to fix it

Step 2: Create a compelling lead magnet

Build a free resource that solves a specific problem
Make it valuable enough that people want to book a call to learn more
This positions you as the expert before they even hop on a call with you

Step 3: Reframe your sales calls

Stop calling them “sales calls” or “consultations”
Use “strategy session” or “clarity call” instead
Position these calls as valuable whether they buy or not

The math:

If you normally get 10 leads and book 1 call, this system can help you book 1-2 additional calls from the same 10 leads.

If you want to see the full Q2 report showing what the top career coaches are doing to boost their conversions, DM me BENCHMARK here or on LinkedIn, and I’ll send it your way.

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