How often do you update your SEO?💻 · The Mompreneur Club 🌸

24d (edited) • 😊Chat

How often do you update your SEO?💻

Have you noticed a drop in traffic, even though you’re still publishing quality content?

👀 Here’s what’s really happening in search right now (September 2025):

AI is answering first. Tools like Google’s AI Overviews now give direct answers, often before they click anything.

Click-through rates are shrinking. Being in the top 10 is no longer a guarantee of traffic.

The new game: it’s not just about ranking—it’s about becoming the answer AI tools cite.

💡 What this means for businesses:

Focus on AEO = Answer Engine Optimization → structure content in Q&A, how-to, formats.
Explore GEO = Generative Engine Optimization → create original, authoritative content (case studies, research, in-depth guides) that AI is more likely to pull from.
Keep your site technically strong → site speed, structured data, crawlability.
Don’t forget human oversight → AI-generated content without editing is getting flagged as spam more often.
Build your brand signals → the stronger and more consistent your online presence, the more trust AI engines assign.

✨ The takeaway: SEO isn’t dead - it’s evolving. Businesses that adapt to AI-first search will still get visibility, even if traffic looks different.

👉 How about you - are you updating your SEO strategy for this AI-shift?

3 comments