$100M Leads - lessons from my messy desk · The Mompreneur Club 🌸

Michelle McCartney

🔥

Jul 24 • 🌈 CRM

$100M Leads - lessons from my messy desk

This is what my work desk looks like. Full of chaos, community, and knowledge...

and honesty, I wouldn't have it any other way.

I haven't finished the book yet (we're almost done with the month so i'll finish it up in the next week)

but here's my top 10 takeaways in no particular order:

A lot of getting leads depends on having a solid offer (which we'll go over when we read $100M offers next month) but, in cliffnotes, it should be something SO good that people feel stupid saying "no" to it.

2. Once you have a good offer, you need to advertise - which essentially is the process of making your offer KNOWN.

3. A lead is a person you can contact. An engaged leads is someone who gives you their information while showing interest in the stuff you sell. Ideally, you want engaged leads (not just ANY lead). It is better to have 10 engaged leads than 100 leads of people who don't care.

4. The most direct path to a sale is to just offer your core offer. Sometimes that's all you need so try that first. Sometimes, though, people want to know more about your offer before they buy and this is common for businesses that sell more expensive stuff. So, in this case, you should offer a lead magnet. This means that you're promoting FREE things in exchange for gathering contact information/making them a lead. It helps you warm up and give value to someone before going for the pitch.

5. To make a good lead magnet, figure out what problem you want to solve. You want this to be a problem/solution cycle. You solve the problem of a lead who is at the stage RIGHT before buying from you - and you do it for free. So that when they encounter the problem that you charge to solve, they already trust you and have rapport with you and your offer becomes a natural upsell. The best lead magnets to have are a problem reveal (maybe an audit of sorts), a free trial (let them try it before committing to the purchase), or a free step 1 of X (solving the first step of the ladder for them so that you can upsell them the second step).

6. You also need to understand the best way to deliver the lead magnet: a software, information, services, or a physical product. Ideally a lead magnet is something that does not require your time to fulfill so that it is more scalable but if you're just starting out, it might make sense to make it a time/service so that you can get experience and testimonials in the process. Also, if your main offer is very high ticket, spending a few hours of your time to warm up a lead that will pay you $10k or more later on makes sense.

7. Test everything. Do A/B testing on EVERYTHING! You can be the most creative or brilliant person ever, but ultimately it doesn't matter what you think, it matters what your audience wants. So, test out different headlines, offers, and phrasing. Data will tell you what is performing the best and then you launch with the winners. This takes time and that's okay. It takes longer to build something better.

8. Make it easy for them: People pay for speed and simplicity. Make every step of the process as easy and fast for them as possible.

9. There are 4 ways to get leads - reaching out 1 on 1 to people that you know, reaching out 1 on 1 to people you don't know, posting content to platforms to get more eyes in your circles to see it, running paid ads to get more strangers to see it.

10. Your #1 focus should be on having the BEST product out there because if it's the BEST solution then people will want to sell it for you. Referrals are the easiest leads to get but that only happens when people consider you the best money you've ever spent. If you spend your time trying to be the BEST, the money will come. The types of people that will tell others about your offers are referrals from customers, affiliates, employees, and agencies. The better the product, the more success your lead-getters will have and the more enthusiastic they will be about getting the word out.

What have been your biggest takeaways so far?

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