New Update: We've Upgraded Our Avatar Identity Framework

Nov 11 • LEADS

Hello WPA Members,

We've just rolled out an important update to how we define our ideal avatar.

We're moving beyond basic demographics to build a more comprehensive, 360-degree view. Our new framework is built on four key pillars:

Psychographic: Understanding their internal world (values, motivations, time/money investments).
Demographic: Defining who they are (age, income, habits).
Geographic: Pinpointing where they are (zip code, urban/suburban).
Behavioral: Mapping how they act (spending frequency, seasonal purchases).

Why this matters: This new clarity will be a game-changer for our marketing, product development, and content. It ensures we're all speaking to the same person, in the same way, with laser precision.

Please take a moment to review the new framework here: Avatar Identity

Let's use this to build an even stronger connection with our audience!

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