30 March check in · Wolf Tribe

Emile Pretorius

24h • Pack Hunt Monthly Challenge

30 March check in

Warrior - check

Lover - check

Sovereign - check, a little light, but ticked it over.

Magician goals:

1: Work on a vision for the shroom saga, and myself

2: Define my perfect day, and start hitting those.

3: Nail down my process for the certification - there's a lot of detail that I need to get on top of.

To follow on from the call for anyone interested - here's where I'm at on branding (or more precisely just a trading name - I've not really considered the wider topic until speaking to Jerry last week):

My initial idea was "Tititawa", derived from "Titirangi" - the suburb we live in, and "Tawaka" a native mushroom. I was naive about that and only caught wind of potential issues during trademark registration, which was approved, but it does not sit right with me anymore. It's cute at best, with a real risk of causing offence somewhere along the line.

Next idea was "Fringe Fungi". "Titirangi" is fairly well known around here as translating to "Fringe of heaven". Fungi hopefully speak for itself. Functional.

Jerry brought up a few other considerations (including vision) which made me think, so we'll catch up this week or soon after for a branding brainstorm.

The plan for the gourmet mushrooms is to use it as a steppingstone: Fire up a machine that I can use to expand and move into other areas, such as:

- Turkey tail mushrooms - specifically for its anti-cancer properties.

- I'd like to pick up the microgreens (again), specifically broccoli, for its anti-cancer properties.

- I'm making Lactobacillus Reuteri cultured milk on the side - general gut health, and a range of potential healing effects.

There are overlaps in the production and legal requirements, and I like growing things.

I became a certified health & nutrition coach a couple of years ago, so I know a fair bit about things like that, but quite obviously have not been practicing it which I am somewhat ashamed of 😑. I never got off the ground with coaching - very peopley - I was fumbling anything resembling marketing and gave up. It may be a door to be opened again in the future.

So, coming back to vision: I'm unsure - vision for the mushrooms, or the grand plan if everything comes together? Implement it as separate siloed businesses with individual branding that can fail individually, act like a holding company? I don't know.

I appreciate the input & feedback from the call today.

PS: I took up Toastmasters in an attempt to get over my fear of public speaking; when I was still making a go of the health coaching, I was twice offered the opportunity to speak to groups of people but did not have the stomach for it. I thought I'd work on it to be ready(er) the next time something like this comes up.

Believe it or not, the electives for my next level are "Create a Podcast", "Building a Social Media Presence", "Write a Compelling Blog" 😆- almost like the universe is telling me to listen to Philip? 😅

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