They say a man never forgets his first real watch. It’s rarely about the price tag or the "prestige" - it’s about the feeling of weight on your wrist and the realization that you were finally keeping track of your own time. It’s the piece that transformed a watch from a tool into a milestone. Starting today, we’re kicking off a 7-day challenge to uncover the watches that sparked your "obsession". The Challenge: "The Watch That Started Your Journey" We want to hear about the timepiece that started it all. This isn’t necessarily your most expensive "grail" watch; it’s the one that carries the most history or story. Was it your first paycheck purchase? A gift for graduation? A family heirloom passed down by your father? Or maybe the rugged piece you saved for months to buy because it represented the man you were becoming. "What was the first watch that made you feel like the day didn't truly start until it was on your wrist?" HOW TO JOIN (Super easy) Drop your story in the comments under this post. Use this quick format: 1. The Watch: Brand and model (if you know it). 2. The Origin: How did it find its way to your wrist? (A milestone, a gift, or a hard-earned reward?) 3. The Meaning: What did that watch represent to you at the time? 4. The Legacy: Does it still have a place in your collection today? 5. The Visual (Optional): We all want to see the watch haha. If you still have it, drop a wrist shot or a photo in the comments with your story. HOW THE CHALLENGE WORKS - Challenge will run for 7 days (starting today until Jan 23rd) - Post your story in the comments of this post (not separate posts) - Our team will personally pick the winner at the end - Winner will be announced next week Friday Jan 23rd - Winner gets a surprise gift from Antonio 🎁 WINNERS WILL BE PICKED BASED ON - Detail and quality of your comment (70%) - Thumbs up from others (5%) - Paid members will have plus points. RULES & LIMITATIONS - Must be Level 5 or higher to win - Free shipping (USA only; forwarding addresses accepted)

Watch guys - mark it down. On Jan 20th at 5PM CST, we’ve got Tim Hermes founder of Monterey Watch Co joining us live. ✅ Click here to join the call: https://www.skool.com/watch-lover/calendar?eid=11c80977d58f4d538fc3d4c8ceae2107 We’ll go beyond specs and talk about what actually matters: - How Tim thinks about design and wearability - Picking a watch that fits your lifestyle (not hype) - Building a collection that feels intentional - even if you only own 1–3 watches Question for you: What are you wearing most lately - dress, diver, field, GMT, or chrono? Drop your answers below with a picture of your watch!

Introduce yourself and level-up, it's that simple! You'll get at least 5 likes (oftentimes more!) which will move you to level 2 and on your way to level 3 (these levels give you access to prizes!). What to say in your intro? Share where you're from, your reason for joining, your profession, perhaps your favorite watch or a picture of your entire collection! Whether you're a seasoned watch collector or just starting, have fun engaging with the group.