Shippers want transportation partners who understand their business. Shippers already get flooded with generic outreach every single day. “Do you have any freight we can help with?” doesn’t cut it. What they actually want is a sales team that already knows: - Why they’re in the market right now - Which lanes or services they care about - Who inside their org is making decisions Have a plan when doing cold outreach leads to more meaningful first conversations, higher win rates, and most importantly, outreach that shippers actually value. Find a way to be different, but also have some info on their company before making that first call.

Sometimes the little things can make a big difference. Whether your knocking on doors, setting meetings, or sending out mailers one form of advertising is almost guaranteed to not be thrown out upon receipt. Pens! Everyone needs a pen, everyone we deal with whether its a shipper, receiver, trucker, dispatcher, etc has to write something down throughout the day! Business cards, post cards, mailers, they all get looked at then put aside and eventually discarded to the never ending garbage bin of useless trash never to be seen again. But not a pen! Even if they never call you they'll be using your pen, someone will see it, someone will be intrigued, someone will eventually bite! Theyre cheap, easy, and long lasting advertisements that will have anyone you send it to turn into a free marketing campaign.

Leveraging connections in business is one of the most important things to do. But this isn't just about leveraging a customer referral to gain more business, or leveraging your experience to get a sale. It is important to build connections throughout every aspect of the industry and one of the biggest connections you can make as a freight broker is a reliable carrier that consistently runs the lanes your freight moves through. Market rates fluctuate week by week. Sometimes they go up and sometimes they go down. Having a list of reliable carriers helps keep consistency within your prices to your customers. If you develop a relationship with a carrier that commonly runs your freight lanes, there is a much higher chance of maintaining consistent rates for your customer. Carriers know the roller coaster of rates from week to week. But if you have a steady lane to offer, at a consistent price (as long as its not bottom dollar), you can often agree on the same rate from load to load on that lane. If the price is $100 higher on average for that lane this week they more than likely will be able to help you maintain the original price for your customer as long as the accommodation is reciprocal. When that price drops $100 from the last time they ran it for you don't go trying to crush them down just to make the extra profit. Keep them happy and offer them the same amount, they will remember it and will be a great partner to have in the future. Now this isn't always the case, and sometimes you do have to fluctuate on price. I've seen prices jump as high as $400 in a single week for the same lane. When this happens of course your going to need to make the appropriate adjustments. But in general building a carrier list of reliable business partners help not only maintain a consistent price for your customer, but also make the process of moving freight much more efficient, therefor increasing your profits without making more by increasing productivity and lowering the labor cost of moving that load. There are some lanes I have that move multiple loads per week, and I haven't had to use a load board for them in months. This is because I have a list of carriers that have proved themselves to be reliable and efficient, and they all get a call or text first before I ever post the load up. They have built their own lanes around my available freight as well further increasing their own profits because they can plan around the freight and schedule their return loads instead of going into an area blind with no previous freight connections of their own. I know I've touched base on this in the courses, but building a reliable carrier list especially on difficult lanes is one of the most important things you could ever do as a freight broker, especially with a relatively new customer.

What's up everyone Ide love to schedule a mastermind with everyone and go Live next week. I feel like its much more productive in answering questions that way and I would love to help out and share ideas in anyway I can. Let me know what days work best and if they work on my end as well I will set up a live broadcast and we can all trade ideas, struggles, solutions, etc.

With everything going on in the industry today with the non domicile cdl's being revoked capacity has been getting lower and lower, and rates are climbing higher and higher. The same load you moved last week is not moving this week for the same rate. Especially to states like Florida. Loads that moved for 2800 last week are now moving for 4000 or better this week. Make sure you stay aware of the changing cost of transportation and relay the information to your customers. This could mean the difference between moving the load and it sitting on the load boards for days on end. If the customer does not want to come up to the market rates of course you need to do everything you can to keep them happy but be sure to relay the information that unless a carrier is looking for a back haul specifically to the location of delivery the load may not move in the time frame they would like to see it moved.