21h • General discussion
What shippers want
Shippers want transportation partners who understand their business.
Shippers already get flooded with generic outreach every single day. “Do you have any freight we can help with?” doesn’t cut it.
What they actually want is a sales team that already knows:
- Why they’re in the market right now
- Which lanes or services they care about
- Who inside their org is making decisions
Have a plan when doing cold outreach leads to more meaningful first conversations, higher win rates, and most importantly, outreach that shippers actually value. Find a way to be different, but also have some info on their company before making that first call.
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What shippers want
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