Shippers want transportation partners who understand their business. Shippers already get flooded with generic outreach every single day. “Do you have any freight we can help with?” doesn’t cut it. What they actually want is a sales team that already knows: - Why they’re in the market right now - Which lanes or services they care about - Who inside their org is making decisions Have a plan when doing cold outreach leads to more meaningful first conversations, higher win rates, and most importantly, outreach that shippers actually value. Find a way to be different, but also have some info on their company before making that first call.

Disappear for 3 months, disappear for 6 months! Disappear for as long as you need to get to the level you want to be. I separated myself from everyone and everything for 3 months and grew my business by over 30% and also started another business in the process. Your success is entirely dependent on what you are willing to sacrifice and for how long, especially in this decades economy. Having fun is great, but if you want to reach levels above everyone around you, you need to be willing to sacrifice. Those weekends spent at the bar or at your buddy's house watching the game, out of state weddings, family events, etc. Your true tribe will never hold against you the sacrifices you need to make to get to the level you want to be. Only the ones who don't understand the game we are playing will. There are two types of people in this world today. The ones willing to do everything needed to succeed above the rest, and those who aren't and will remain average for the rest of their days on this earth complaining about what others have that they don't. It really is amazing what you can accomplish in just 90 days of grinding 18 hours a day building your dreams into reality. Now make that 180 days, 365 days, etc., and imagine the wins you can make happen throughout that time. Don't worry about the negative criticism from the people who don't understand. Surround yourself with like minded individuals that don't need to see you or even hear from you every week just to consider you a friend. People who get the struggle and the grind required to excel past mediocrity. These are the people who will help you reach the next level.

Sometimes the little things can make a big difference. Whether your knocking on doors, setting meetings, or sending out mailers one form of advertising is almost guaranteed to not be thrown out upon receipt. Pens! Everyone needs a pen, everyone we deal with whether its a shipper, receiver, trucker, dispatcher, etc has to write something down throughout the day! Business cards, post cards, mailers, they all get looked at then put aside and eventually discarded to the never ending garbage bin of useless trash never to be seen again. But not a pen! Even if they never call you they'll be using your pen, someone will see it, someone will be intrigued, someone will eventually bite! Theyre cheap, easy, and long lasting advertisements that will have anyone you send it to turn into a free marketing campaign.

With every problem, there is a solution. What sets the best freight brokers apart from the rest is being able to identify an issue, think outside the box for a solution, and keep everyone happy. https://youtu.be/9RcD4siG6aI?si=Op8vyL1DZwqvhLZN

It was finally a weekend off with no freight moving. Lately I've been at it 7 days a week. It felt great to catch up on some reading. If you want to be the best you need to learn from the ones who did it the best first! How was everyone's weekend?