I have 2 FB pixels: one for my author website and one for my Shopify store. I haven't used the author one in a few years, because I've only been running direct sales ads. Given that my NL that I'd be sending lead gens to is my author one (regular signups occur on that site), should I be using the author website pixel? Or do I use the Shopify one since it has data? And would that negatively impact the data to be having lead gens tracked on it?

Can any recommend a course or video or something to really get my email list hopping? I nerd to segment it and create a better blacklist funnel to track where sign-ups are coming from. @Jill Cooper

I'm listening a podcast and she mentioned a reader cookie. What is that? @Malorie Cooper

I set up a lead ad to bookfunnel, and followed the videos for the pixel, but they didn't start running like they should have this morning and when I went to look at them, I think it's because I need to set up a conversion event? I've attached a couple of photos because I'm not sure which one to choose.

I am getting new subscribers from my first Bookfunnel promotion, about forty for the month (so not a lot), but as soon as I sent my monthly newsletter out, six immediately unsubscribed. I know that can be part and parcel, but I am worried about what impact that will have on my MailerLite account? Thanks for any advice.