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49 contributions to Scroll Stopping Creative
Bestie Claude
Bestie Claude suggested several fixes to improve the scoring. If you aren't using the AI analysis prompt Jill uploaded, I highly recommend. Claude still drags me about the background in the Spousal Death photo, but I might still try it and see how it does since it's the background that is cuing the genre and feel of the book.
Bestie Claude
1 like • 1d
@Justan Autor @Carla Young thanks. I think I had gotten that. I didn't think about it as a way to analyze images as much as creating fresh ones, I think:)
0 likes • 5h
@Carla Young more demanding that gpt-merrit? or just generically ai-demanding? :)
Week 7 Q/A Thread
Toss your Q's in here or show up to the Q/A live!
0 likes • 1d
question on ad longevity (i won't be here, will catch the replay:( BB ads- you noted they age out quickly. When that happens, can you just do an image change or minor tweak, or does it require setting up an entirely fresh ad? FB-ads- if/when you get a decent ad performing, what kind of life-span do they likely have (aside from some fb change)? ie- how often should we expect to need to update/rework a FB ad, and what does that entail? swapping out an image? updating copy? duping (or manually recreating) the once-solid ad in the same ad-set? I'd imagine that GEO desc info probably doesn't change-- but what about primary copy and headlines? what part of an ad is the thing that dies off? I'm imagine image would be the most likely candidate but how do we determine if the copy is also losing traction? and- any new thoughts on setting up a discord server?
0 likes • 1d
unrelated- I mentioned that gpt should have a name. they chose merrit (had a handful of name choices related to scribing and/or fantasy:)
Synergy in book marketing and zest for more
(Repost from 15 days ago but with new members, I thought I'd bump it to the top) It's easier to convert readers and get more sales when there is synergy. What it is? Or how I define it? Because to be fair, sometimes I use words wrong. 🤣 Here are the pillars of a successful campaign, whether you are direct, wide, or exclusive to Amazon. Reader Magnet ---> Facebook Ad ----> Email Drip Funnel ----> Book Blurb ----> Series Define these things while writing your series and everything else is easier: ✅Themes ✅Tropes (The Butter) ✅Atmosphere ✅Tone (Funny, sassy, serious/mysterious, sexual, witty, snarky) Then each of the major steps has this baked in. You write everything in the same Tone and amplify your tropes and themes: It's okay to be ruthless. It's okay to let go of complete perfection if the vibe works. Often when ads don't work, there's a mismatch. The tone from the reader magnet doesn't match the ad, or the ad doesn't match the series. Then it falls apart and that's when you'll see good CPC but low or no purchases. It's not an ad problem. It's an agreement problem. Get things to align and agree and you'll convert at higher levels. So each pillar in your structure should have the same tone, the same tropes, and the atmosphere. Then it will flow easily from one to another. Your ideal reader will see your ad. They like it. Then they read your blurb. It builds the interest. By the time they finish your reader magnet and you are feeding into everything they love that you do so well, they'll be hungry to buy that series before they even click to buy it. Like DROOLING, practically. That's when you start hearing, "I 1 clicked before reading the blurb" Get all your pieces to work together like a well positioned machine and each thing does the heavy lifting. It makes ads work better. It makes sales easier. And it'll increase your conversions.
Synergy in book marketing and zest for more
0 likes • 2d
@Jill Cooper do you send readers direct to website or to a bookfunnel landing page? does it make a difference re conversions?
Okay, how about this?
If we offered something specific for Premium would it make sense for you to upgrade? Vote for the one you'd like the most! Either in a Zoom or pre-recorded videos uploaded to the group
Poll
8 members have voted
1 like • 2d
id imagine there is a likely order of operations/priorities-- so I'd guess FB ad audit of some sort would be the first step/starting place? except i only have one ad-- so it's not like there's a whole lot of data to crunch:(
Where are your spoons going this week?
Real talk for the middle of the week. You have a limited number of spoons in a day. Energy units. And the publishing world will happily eat every one of them with drama, doom-scrolling, and arguments that change nothing. Choose where your spoons go. The author who guards her energy and quietly gets the work done will outlast the one who burns out winning internet fights. Keep your head down. Get stuff done. What is stealing your spoons this week? Name it here. Sometimes saying it out loud is how you take the energy back.
2 likes • 2d
omg-- my life has been spoon-measuring for the last 2 decades... (chronic lyme/EBV double whammy--hence the break from successful writing/publishing and the fresh return). I WISH saying it would take the energy back. But bad air days are killer no matter how I might like things to work:) so ive been measuring spoons carefully. Yesterday I reworked the fb ad, gave bk1 a gpt assessment and polishing to make sure all the synergies were lining up (i must have seen that reminder coming:). So today- hopefully another chunk off the todo list. I realized I only have 3 weeks left before the launch of bk8 (yikes). So that's going to need addressing. if spoons become an issue, I usually grab the low-hanging fruit, small doable bits. or I play solitaire... and nap;)
0 likes • 2d
@Sloane Evans 🤣
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Tj Muir
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@tj-muir-9653
TJ Muir

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Joined Apr 14, 2026
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