FB Pixel for Lead Gen Ads · Scroll Stopping Creative

FB Pixel for Lead Gen Ads

I have 2 FB pixels: one for my author website and one for my Shopify store. I haven't used the author one in a few years, because I've only been running direct sales ads.

Given that my NL that I'd be sending lead gens to is my author one (regular signups occur on that site), should I be using the author website pixel?

Or do I use the Shopify one since it has data? And would that negatively impact the data to be having lead gens tracked on it?

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FB Pixel for Lead Gen Ads

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