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Where Is Your Content Losing People?
@Kathleen Flanagan ask for help with High Traffic, No Conversions Let’s look at this a little differently. If you’re getting more traffic but not more conversions… it’s usually not a visibility problem. It’s a journey problem. So I want to borrow the room for a minute and map something out with you: 👉 What does your path actually look like right now? For most people, it’s something like: YouTube (or social post) → click → landing page / community → …and then? This is where things quietly fall apart. Not because your content isn’t good. But because the next step isn’t clear, aligned, or easy to say yes to. So here are a few things I want you to look at: - Does your content set up the next step, or just deliver value and stop? - When someone lands, can they immediately tell: – who this is for – what they’ll get – what changes if they join - Is the step you’re asking them to take too big for where they are? - Does your page feel like a clear path… or an open room with no direction? Because here’s the shift: 👉 People don’t convert when they’re confused 👉 They don’t convert when the jump feels too big 👉 They don’t convert when they have to figure it out themselves They convert when the next step feels obvious, aligned, and doable. 🔧 Quick Fix (try this today): Go to your landing page or Skool About section and rewrite the first 3 lines using this: “This is for you if…” “Inside, you’ll…” “Start here…” That’s it. Clarity first. Then everything else works better. If you mapped your journey right now… Where do you think people are dropping off? And what might they be thinking in that moment?
I used to offer this and I stopped. I'm thinking about bringing it back.
I'm thinking out loud here and I want your honest take. I used to offer Instagram audits -- a top to bottom review of your profile, content, hooks, calls to action, and repurposing opportunities, followed by a live session to walk through everything together and make changes in real time. I've been thinking about bringing something like that back, but expanding it beyond just Instagram to look at your full content ecosystem. Every platform you're active on, your offers, your messaging, whether everything is actually pointing in the same direction -- or working against itself. Before I build anything out I want to know if this is even something you'd find useful. Be honest with me -- is a content ecosystem audit something you'd invest in? And if yes, what would you most want it to look at?
I used to offer this and I stopped. I'm thinking about bringing it back.
Borrow the Room: Your About Page
Your About page (or Skool About section) is often the first place someone lands when they're deciding if you're for them. And it can be really hard to see it clearly when you wrote it yourself. So let's use the room. Drop your Skool community About page or your website About page in the comments. Then go leave a thoughtful comment on at least 1-2 other posts. What's landing? What feels unclear? What made you want to know more? Kim already kicked things off beautifully over here 👇 She shared the new version she's considering for Studio SHIM Sanctuary and asked for feedback. Go show her some love and let her know what you think. ------ I'll be dropping mine soon too, including a side-by-side of my current version and the one I'm testing. 👀 Borrow the Room is a standing space in The Content Shift where you share something you're putting out into the online world and let the community be an extra set of eyes. Real feedback from people who get what you're building. This is what the community is for. Let's borrow each other's eyes.
What makes you hit follow?
What makes you hit follow on someone — like actually commit? We all have that moment where we go from "oh this is good" to "I need more of this." What tips you over the edge?
What makes you hit follow?
Small update: Borrow the Room Live
Starting today, Borrow the Room Live is moving to a bi-weekly rhythm. Which also means there is no session today. This shift is intentional. Instead of stacking sessions and creating quiet overwhelm, Borrow the Room Live will now sit between our Premium Live Strategy Sessions. Giving you space to think, implement, and then come back with real questions instead of rushed ones. Less pressure to show up to everything. More space to actually use what you’re learning. This community was never designed to be noisy. It was designed to be supportive, sustainable, and realistic for real business owners with full lives.
Small update: Borrow the Room Live
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The Content Shift
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