Pat Flynn said something on stage that stopped me: people don't follow you for one good post. They follow to see what happens next. Episodic content isn't just a trend. It's an ecosystem play. A YouTube video that connects to an email that connects to a community conversation that connects back to the next video. That's not just good content, that's a system that gives people a reason to stay. Standalone posts are forgettable. A series is a destination. This is exactly what we talk about in here, and seeing it validated on that stage felt good. I'm actually putting this into practice right now. I'm documenting my own marketing ecosystem rebuild in YouTube Shorts/Instagram Reels. It'll be real decisions, what's working, what's not and what I'm figuring out as I go. It's my way of showing how an ecosystem actually comes together, not just talking about it in theory. And I'll be documenting longer versions for YouTube. Are you creating any episodic or series-based content right now? What's working? I'll share some examples on the comments that I've seen online.

We've got a good mix of people in here, coaches, consultants, speakers, service providers. And I know a lot of you are also building your own communities on Skool. So let's share them. Drop your Skool link below. Tell us who it's for in one line. Let's see what everyone's building 🔥.

May is Mental Health Awareness Month in Canada 🇨🇦. In my upcoming book Redefining Showing Up: Your Permission Slip to Using Social Media on Your Terms I have included a chapter on mental health tips from the perspective of a social media strategist, yours truly. Please note I am not a therapist, just someone who has worked online for 14 years and has seen some horrendous behaviour 😳 so these are the steps I took to make my days easier. Social media is powerful. It connects, inspires, and builds opportunities you'd never have otherwise. But here's what nobody talks about: your feed is not a mirror of the world. It's a reflection of what you choose to let in. Most of us treat our feeds like they're fixed. Like we have to follow everyone who follows us, or engage with content that drains us "because it's part of the algorithm." That's not true. Your feed is the first line of defense for your mental health. Unfollow without guilt. If someone's posts consistently leave you drained, anxious, or comparing yourself, you don't owe them your attention. Dr. Sherry Pagoto, a behavioral scientist who studies social media and health, reminds us that the quality of what you consume matters just as much as the quantity. Follow for fuel, not friction. Seek out accounts that teach, inspire, or genuinely brighten your day. These are the people who make you feel more connected, confident, or creative—not "less than." This is the easiest mental health reset you can make today, and it takes maybe 10 minutes. Your move: Spend 15 minutes this week unfollowing three accounts that consistently leave you feeling heavy. Then follow one account that genuinely fuels you. Notice the shift. What's one account you've been meaning to unfollow but felt guilty about? 🤍

As today seems to be a LinkedIn heavy day, let's cap it off by sharing your LinkedIn profile below. Connect if you'd like, no pressure to do so. Here's my personal profile. I don't have a business page as I already manage 6 for my clients 😄

This is a good way to call out a competitor without naming the competitor, and showing how you are different from them. Here is the post: Tire's On the Run Rant "RANT COMING… This one really ****ed me off… We had a young lady, a student, who came to our shop for a leaky tire this morning. I took a look, saw cords coming out the tire(s), and told her, sorry, these tires are not safe, and haven’t been for quite a while. 😐 We arranged for her to get new tires, today, because she is travelling to BC (British Columbia) tomorrow. THE PART THAT MADE ME MAD IS THIS - She went on Wednesday with this leaky tire to a LARGE TIRE CHAIN… AND WAS TOLD TO JUST KEEP TOPPING IT UP. She asked them, “IS IT SAFE TO DRIVE TO BC ON THESE TIRES?" THEY SAID “YES”. The only thing with less tread than these tires is a balloon - The cords are visible on 3 of these tires, and the tread is so low on these that any amount of rain or water will potentially cause her to lose control… IN THE MOUNTAINS. As a father of daughters, it just made me completely ****ed off - There is NO UNIVERSE where these tires are “SAFE”. Why would that other tech say such a ridiculous assurance? My opinion… He just didn’t want to “deal with it”, to have to explain it, to have to install the tires, that it’s too busy anyway, and who cares, it’s just another customer… JUST GO AWAY, DON’T BOTHER ME." See what he did there? He never once named the other shop. He didn't have to. He just told you exactly what happened, what he saw, what he did — and let you draw your own conclusion. That's the move. You don't need to drag anyone by name. You just need to show up, tell the truth, and let the contrast speak for itself. Your clients are out there right now getting "just top it up" advice from someone else. Show them what it looks like when you actually give a damn about the outcome. What would your version of this post look like?