The Content Shift

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12d •

Real talk. Communities like The Content Shift don’t run on perfection or pressure. They run on coffee and people actually jumping into the conversation. I just dropped How to Refresh Your Social Media Strategy for 2026 and The Content Shift Strategy Planner for 2026 into the Classroom for Level 2 members, and those resources are there for the folks who are engaging, asking questions, and sharing what they’re thinking. Getting to Level 2 isn’t complicated. Comment. Ask. Agree. Disagree (kindly). Share an idea. Add to the conversation in a way that helps someone else. So consider this your open invite. Pull up a chair. Grab your coffee. What’s one thing you’re thinking about when it comes to your content for 2026? ☕️

New comment 11d ago

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Stacey Watts

Nov 24 •

General discussion

Welcome to The Content Shift

Your new favourite corner of the internet for showing up smarter, not louder. If you’re here, it means you’re ready for a different kind of content journey—one built on intention, connection, and actually enjoying the process of creating. This space is for the entrepreneurs, coaches, creatives, and service providers who are done with burnout and done with guessing… and are ready to build content that feels aligned, sustainable, and like you. Here inside The Content Shift, you’ll find: ✨ Real conversations about what’s working right now ✨ Support as you build content that matches your actual business ✨ Tools, prompts, and frameworks to help you repurpose like a pro ✨ A community of people who get it—messy middle and all Whether you’re here to learn, to collaborate, or to finally stop creating content in isolation… you’re in the right place. To kick things off: Drop a quick intro below. Tell us who you are, what you do, and one thing you wish more people understood about your business. So glad you’re here. Let’s make content feel lighter, easier, and a whole lot more fun. Welcome to The Content Shift. 💛

60m •

Quick question for you… do you ever post business content on the weekends? If you do, what makes weekends work for you?

New comment 25m ago

Stacey Watts

2d •

Content Check-Ins

Fast Fix Friday: Hook It or Lose It

🪄 Fast Fix: If your posts feel flat or get lost in the scroll, don’t change the whole message. Just change the first line. Opening with a question or a clear, confident statement gives people a reason to stop, read, and engage. Example: “Social media isn’t broken. The way we use it is.” 💬 Caption prompt: “What’s a hook that’s worked really well for you lately?” Example: “Productivity isn’t about doing more. It’s about choosing better.” 💬 Caption prompt: “What’s one small choice you could make that would change your week?” Example: “Clarity doesn’t come from thinking harder. It comes from pausing.” 💬 Caption prompt: “What’s something you could benefit from doing less of?” Example: “You don’t need more motivation. You need more compassion.” 💬 Caption prompt: “What’s something you are being too hard on yourselves about?” Share below one post caption that you think could use a new opening line 👇

New comment 24h ago

Stacey Watts

4d •

The Messy Middle

Reels, TikTok, YT Shorts oh my....

Short-form video is one of the most powerful discovery tools available right now. But repurposing short-form content without understanding how platforms interpret it often leads to frustration, wasted effort, or the belief that “repurposing doesn’t work.” In this lesson, we’re going beyond surface-level advice to explore: - Whether B-roll style Reels should be repurposed to TikTok and YouTube Shorts. - What actually changes between platforms (and why that matters). - A strategic method for repurposing without hurting reach or credibility. - When not to repurpose — and what to do instead This is not about posting everywhere for the sake of it. It’s about making smart, sustainable decisions with the content you already create.

New comment 1d ago