I was watching a behind-the-scenes update from Skool this week and something stuck with me. They were talking about how, as more traffic flows into their discovery page, the packaging of your community matters more than what's inside it. The cover image. The one-line description. The first impression someone gets before they ever click. And one line landed for me: test it on someone with fresh eyes. Not your spouse who's heard you talk about your work for years. Not your business bestie who already gets it. Someone who has zero context. I think this applies to all of us, not just Skool community owners. Your LinkedIn banner. Your IG bio. The cover of your lead magnet. The thumbnail on your latest YouTube video. The link in bio someone taps when they leave a comment. Before you create one more piece of content this week, what if you just looked at how your existing stuff is showing up to someone who's never heard of you? What's one piece of your ecosystem you've never tested on fresh eyes?

Even athletes need recovery days. Your mind is no different. You can't be "on" all the time. Social media isn't a 24/7 game. But so many of us treat it like it is, checking first thing in the morning, last thing at night, during meals, during conversations. It's exhausting because it is exhausting. Heavy social media use correlates with lower well-being, especially when it displaces sleep and real-world connection. The more time you spend scrolling instead of sleeping or being present with people you care about, the worse you feel. Recovery time is not lazy. It's essential. Try "social media sabbaths": a few hours or a whole day offline each week. Replace scrolling with small rituals: a walk, journaling, stretching, even just staring out the window. Track your mood before and after scrolling. Often, patterns reveal themselves quickly. You might notice that 20 minutes of scrolling leaves you feeling drained. Or that a walk clears your head in ways endless doomscrolling never will. This is part of a series from the bonus chapter of my upcoming book, Redefining Showing Up: Your Permission Slip to Using Social Media for Business on Your Terms. Your move: Pick one day this week to take a true break from your phone. Just a few hours. Notice how you feel during and after. When was the last time you took a real break from your phone, and how did you feel? ⚡

So I.lost my flame 🔥 today. I've had it since December and was.proud to have been so consistent, but this week at Social Media Marketing World I wanted to be as present as possible. I have made so many incredible connections and ...had conversations that genuinely shifted something in me. The kind you don't plan for. The kind where you're standing in a hallway between sessions and suddenly you're talking about the real stuff — why you started, what you're building, where this is all going. I met people who are asking the same questions I am. Doing the work. Figuring it out. And being in a room full of them reminded me why I do this. So yeah — the flame is gone. And honestly? I'm not even mad about it. Because the whole point of what I teach is that consistency isn't about the streak. It's about the intention behind it. And this week, my intention was to be fully present with the people in front of me — not performing presence for an app. That's not losing. That's choosing. I'll rebuild the streak. But I wouldn't trade those conversations for anything.

Honest confession. Pain point marketing has never felt like me. I've always been more interested in where my people are headed than what's holding them back. The transformation. The result. That's what gets me excited and I think it's what gets them excited too. So when Molly Mahoney talked about tickle points at SMMW, something clicked. It's a framing shift. Not what's broken. Not what hurts. But what genuinely lights your client up. What makes them laugh. What makes the journey feel worth it. Because sometimes the tickle point isn't even the destination. It's the experience of getting there. And that's something most of us never think to talk about. What do your clients love about the journey that you've never actually said out loud? 🤍

May is Mental Health Awareness Month in Canada 🇨🇦. In my upcoming book Redefining Showing Up: Your Permission Slip to Using Social Media on Your Terms I have included a chapter on mental health tips from the perspective of a social media strategist, yours truly. Please note I am not a therapist, just someone who has worked online for 14 years and has seen some horrendous behaviour 😳 so these are the steps I took to make my days easier. Social media is powerful. It connects, inspires, and builds opportunities you'd never have otherwise. But here's what nobody talks about: your feed is not a mirror of the world. It's a reflection of what you choose to let in. Most of us treat our feeds like they're fixed. Like we have to follow everyone who follows us, or engage with content that drains us "because it's part of the algorithm." That's not true. Your feed is the first line of defense for your mental health. Unfollow without guilt. If someone's posts consistently leave you drained, anxious, or comparing yourself, you don't owe them your attention. Dr. Sherry Pagoto, a behavioral scientist who studies social media and health, reminds us that the quality of what you consume matters just as much as the quantity. Follow for fuel, not friction. Seek out accounts that teach, inspire, or genuinely brighten your day. These are the people who make you feel more connected, confident, or creative—not "less than." This is the easiest mental health reset you can make today, and it takes maybe 10 minutes. Your move: Spend 15 minutes this week unfollowing three accounts that consistently leave you feeling heavy. Then follow one account that genuinely fuels you. Notice the shift. What's one account you've been meaning to unfollow but felt guilty about? 🤍