Have you heard of tickle points?

Honest confession. Pain point marketing has never felt like me.

I've always been more interested in where my people are headed than what's holding them back. The transformation. The result. That's what gets me excited and I think it's what gets them excited too.

So when Molly Mahoney talked about tickle points at SMMW, something clicked.

It's a framing shift. Not what's broken. Not what hurts. But what genuinely lights your client up. What makes them laugh. What makes the journey feel worth it.

Because sometimes the tickle point isn't even the destination. It's the experience of getting there. And that's something most of us never think to talk about.

What do your clients love about the journey that you've never actually said out loud? 🤍

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