You're not selling what you think you're selling.

So I'm at Social Media Marketing World and yesterday I end up in a conversation with a real estate agent.

She asks me what she should post.

My first question: who are you trying to reach?

Families looking to move to Atlanta.

So I told her something that probably felt counterintuitive. Stop posting listings. Become the Atlanta expert. Join the community Facebook groups. Promote local businesses, share events, answer the questions families are actually Googling when they're thinking about relocating.

She's not selling a house. She's helping a family find somewhere they can belong.

The houses sell themselves when you lead with that.

And here's why I'm sharing this with you. The same rethink applies to all of us. You're not selling a course or a membership or a coaching package. You're selling the result your client is already searching for.

Reverse engineer your content from there.

Community. Connection. Content.

What result are your clients actually chasing? 👇

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