Okay, putting this out loud so I actually do it. 😅 I'm starting Shoot Your Shot Wednesdays. Every Wednesday I'm going into my DMs on Instagram, LinkedIn, and Facebook, even here on Skool and actually talking to people. New followers, people who've been around forever, fellow marketers. Just saying hi, introducing myself, and asking how I can support them. Not cold pitching. Not selling. Just connection, which is the whole thing I always preach anyway. Time I practiced it. Here's the kind of thing I'm actually sending: "Hey [name]! Thanks for the follow. Always fun when someone in the space lands in my world. I'm Stacey, I run Stacey on Social and The Content Shift Skool community and live in the anti-hustle content corner, mostly trying to talk people out of posting more 😅 Who do you love working with?" That's it. No pitch. Just a real hello and a question that actually invites a reply. I'm going to document how it goes and report back, the good, the awkward, all of it. Because most of us avoid our DMs and I want to show what happens when you actually use them. Anyone want to shoot their shot with me this week? Drop a 🎯 and let's hold each other to it.

You’re in the right place — whether you joined today or you’ve been here a while. This community is about connection over perfection and building content that actually supports your business, not drains it. As we grow, I want onboarding to stay clear, calm, and human. So consider this a collective reset and a chance for everyone to reconnect. 👉 Start here (3 easy steps) A) (Re)introduce yourself Tell us: Your name What you do One thing you want help with around content right now If you’ve shared before, think of this as an update. Businesses evolve. So do people. No polished bio required. Real > refined. B) Drop your Skool link (if you have one) Yes, you’re allowed to share your Skool here. This is a supportive space, not a spammy one. If you’re building, dreaming about, or refining a community, we want to see it. C) Engage with 3 others Say hi. Leave encouragement. Ask a thoughtful question. Community grows when we talk with each other, not at each other. ✨ That’s it. You’re officially in (or re-in). No algorithms to impress. No pressure to perform. If you ever feel stuck, unsure what to post, or need a second brain — that’s exactly what this space is for. Glad you’re here. — Stacey 🤍

You know that feeling when summer hits and suddenly your content calendar looks like a ghost town? You want to enjoy the season, but you also don't want to disappear on your audience and scramble to rebuild momentum in September. I've been working on something to solve that exact problem for you, and it starts at the end of this month. Here's what I'll tell you so far: It's low-pressure. It's fun. It involves prizes. And you're going to wonder why content creation hasn't always felt this easy. Drop a ☀️ in the comments if you want first dibs on the details when I announce it next week. That's all I'm saying for now. Stay tuned. — Stacey

I talk about repurposing a lot in here. So let me actually show you what I mean. Examples below. What you are looking at is the same carousel expressed two different ways for two different platforms. The Instagram version is the original. Visual, structured, designed to be swiped through. The kind of content that gets saved. Conversation happens later, usually in the DMs. The Facebook version (see comment 1) is threaded with the Reel in the comments. The opening caption pulls you in and each comment builds on the last. The post becomes the conversation. That is by design because Facebook rewards that kind of engagement in a way Instagram just does not. The LinkedIn version (see comment 2) drops the visuals almost entirely. It leads with a point of view. Short sentences. A clear stance. The kind of post someone reads, closes their phone, and thinks about for a few minutes before they come back and reply. Same starting point. Three different expressions. Nothing was copy and pasted. The idea was carried across and reshaped each time based on where it was landing and who was reading it. And if you want to go further with this, I put together a full format-shifting reference in the Classroom. It covers every major starting format: carousels, Reels, blog posts, emails, podcast episodes, LinkedIn articles, Skool posts — and shows you what each one can become and which direction it naturally moves in. It is called Same Content. Different Container. You can find it in the Classroom right now. That is what repurposing actually looks like in practice. Which of these three feels most natural for you to write right now?

As today seems to be a LinkedIn heavy day, let's cap it off by sharing your LinkedIn profile below. Connect if you'd like, no pressure to do so. Here's my personal profile. I don't have a business page as I already manage 6 for my clients 😄