I don’t follow trends. I follow alignment. But… I do pay attention to what’s easy to execute when it actually supports your message. Because in The Content Shift, we’re not here to chase the algorithm. We’re here to make content work for your business. And one thing that keeps showing up again and again? Your story is not “extra.” It’s positioning. Not your highlight reel. Not your polished bio. Your actual perspective. This week alone, I’ve watched creators grow their reach, get conversations going, and attract aligned opportunities simply because they stopped hiding behind tips and started sharing context. Not louder. Just more them. So if you want a few easy formats to play with (without trend-chasing energy), here are three that are circulating right now that can be repurposed in a very Content Shift way: 1️⃣ Split Screen Not for aesthetics. For contrast. Think: Old mindset vs current strategy What people think I do vs what actually drives results Busy content vs intentional content That’s storytelling with strategy. 2️⃣ Childhood Photos This one isn’t about being cute. It’s about narrative. Where you started → what you care about now → why your work matters. That builds connection faster than any “5 tips” post ever will. 3️⃣ Spin the Bottle / Random Selector Style Instead of fluff, use it to show: Your real workflow Your content decision process Your weekly priorities (aka behind-the-scenes leadership, not just tasks) Here’s the shift though: You don’t use trends to be relevant. You use formats to deliver a message that already matters. Trends are optional. Clarity is not. If a format makes it easier to share your story, your thinking, or your positioning? Use it. If it distracts from your business goals? Skip it without guilt.

Here’s a quick authority check: What feels easy to you now… that used to feel impossible? Posting consistently Selling confidently Showing up without spiraling Fast Fix: 👉 What can I do today that past-me would be proud of? Turn that into content. That’s leadership without bragging. Because you’re showing the path — not flexing. What’s something you’ve outgrown? 👇

If you weren’t in the Premium Strategy Session, here’s what we covered: - A live breakdown of a real member’s post — and exactly why it underperformed - The hook mistake that quietly kills engagement - How to structure content so it actually supports a business goal - The 50-million-view story that converted into… nothing - The email → redirect → community strategy that connects your ecosystem - What’s changing inside Premium moving forward This wasn’t theory. It was real content. Real analysis. Real strategy. And here’s the shift: Premium sessions are evolving. You’ll now be able to: ✔ Submit content ahead of time for review ✔ Get strategic diagnosis (not just feedback) ✔ Watch the replay immediately if you can’t attend live ✔ Show up to the next session with refinements already in motion If you’re building a business and you’re tired of posting just to post… Premium is where we make better decisions. Your pass gets you instant access to the replay — and a seat at the next live session. The founding rate won’t stay where it is. Come inside. https://www.skool.com/the-content-shift/plans

We meet at 1:00 PM MST today for our very first Premium Strategy Session. This isn’t a content chat.This is where we sharpen decisions. Bring: • What you’ve been working on • What feels unclear • A post, plan, or idea you want clarity on We’re setting the standard for how we use this room moving forward. See you at 1. Let’s build this the right way.

@Kim Doerr shared this request (I wanted to share it as it's own post so it doesn't get lost in the comments section) I just wrote this for a new product in our artist managed shop, would love your input: Mailbox Love Club — Monthly Art in the Mail Living with an invisible disability is a bitch. We deserve to live fully, be seen, be supported, and creativity helps us do that. What you get: - A limited 5×7 art card sent to your mailbox each month - Each piece is a surprise, created live by us. - Not for you? Gift it to someone else and share the love Why it matters: - Your support keeps food on our table, lights on in our home, and this creative life alive. First Drop: Ships the first week of March Month One: $18 CAD — limited release A small piece of art. A real piece of support. Sent with love