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Owned by Stacey

The Content Shift

59 members • Free

This isn’t about doing more. It’s about clarity-first content, smart repurposing, and ideas that support your business, not drain it.

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182 contributions to The Content Shift
2 likes • 11h
@Krista Brea Now if I could figure out where the posts save to that would be helpful! I don't see it anywhere, do you ?
1 like • 10h
@Amanda Mirrlees for now it appears to only show up at the bottom of the post. I was hoping for specific Saved Folder. 🤷🏻‍♀️
Software Engineer Here
Hello everyone. I am a Senior Full-Stack AI Engineer with 10 years of experience based in Singapore. I have experience working on various projects with diverse clients from various countries, and I can independently handle every step of the process, from high-level architecture design to MVP development and product launch. If you need a developer for an ongoing project or for a creative project idea, please contact me.
Software Engineer Here
1 like • 12h
Welcome, Chong! Love having another established expert in the space. 10 years of full-stack AI experience is no joke -- there's so much good stuff we can dig into here around positioning your expertise and getting your content working harder for you. Glad you're here!
0 likes • 11h
@Chong Zi Xuan I'm good, thanks for asking. Let me know if you have any questions about this community. Go through the recent posts, engage as you can. The more you ask the more I and this community can help.
Spring Cleaning: Go read your own welcome email.
We're moving into email marketing now -- and I want to start with a question. When did you last actually read your own welcome email? Not set it up. Not send it. Read it like a new subscriber. For a lot of us the honest answer is: a while ago. And for some of us, the honest answer is: I don't have one. Either way, that's exactly where we're starting today -- and we're not just looking, we're fixing as we go. If you have a welcome email, open it right now. Read it once. Then ask yourself: does it still sound like you? Is it pointing to the right things? Does it give the reader a clear next step? Update anything that's off before you move on. If you don't have one yet, here's what to build: One email is enough to start. You can add a sequence later. Here's what to include: - A warm hello that actually sounds like you -- not a corporate onboarding script - A reminder of what they signed up for and what they can expect from you going forward - One clear next step -- a post to read, a resource to grab, or a simple reply prompt - A short line about who you are and what you help people with Keep it brief. This is a first conversation, not a sales page. Get in, be human, give them something useful, get out. Write it, set it up, then come back and tick it off. Drop below when you're done -- or tell us what you updated if you already had one.
Spring Cleaning: Go read your own welcome email.
0 likes • 23h
Go grab the checklist for this week's clean up here. Your marketing ecosystem will thank you.
0 likes • 11h
Who checked their Welcome Email today? What did you find?
Forget what the gurus are saying. What are YOU seeing?
What's one thing you've noticed about your content lately that surprised you? Something that landed better than expected, fell completely flat, or made you rethink how you're showing up. Real experience from real people in real businesses — that's worth more than any trend report.
Forget what the gurus are saying. What are YOU seeing?
10 Content Ideas for April (Q2 just got interesting)
Spring energy is real. Q2 momentum is building. And your content doesn't need to be brand new to do its job. Pick one. Start there. 1. The Lesson Q1 Left You Hook: "Q1 just finished. Here's what it actually taught me." Not a recap. One real takeaway you're carrying into the next three months. Prompt: What did the first quarter reveal that you couldn't have planned for? 2. The Repurposed Evergreen Hook: "I posted this a while ago and it still gets brought up." Find your most-saved or most-commented piece of content. Repost it with a fresh caption that reflects where you are now. Prompt: What piece of content has had the longest shelf life in your business? 3. The Question You Keep Answering Hook: "I get asked this constantly, and I've never actually posted about it." Your DMs and client calls are full of content. Pull one question out and answer it properly. Prompt: What's the one thing people ask you before they commit to working with you? 4. The Invisible Part of Your Work Hook: "Most people only see the outcome. Here's what actually goes into it." Show the prep, the thinking, the care that happens before the result. Prompt: What part of your process would actually surprise people if they saw it? 5. The Belief You've Outgrown Hook: "I used to believe this about my industry. I don't anymore." A genuine shift in perspective, not a hot take. Show how your thinking has evolved. Prompt: What advice did you follow early on that you'd now push back on? 6. The Repurposed Newsletter Section Hook: "I sent this to my email list last week and it sparked a lot of replies." Pull a section from a recent newsletter and give it a second life as a standalone post. Prompt: What's something you've written recently that deserves a wider audience? 7. The "Still Figuring It Out" Moment Hook: "I don't have this fully figured out yet, and here's where I am with it." Real-time honesty builds more connection than any highlight reel. Prompt: What are you navigating right now that you haven't talked about publicly?
10 Content Ideas for April (Q2 just got interesting)
1 like • 2d
@Kathleen Flanagan what kind of content they like? Video or Images? Carousel (slide decks) or text only posts? You could also go further and ask him long of videos they want to watch and what type (educational, entertainment, edu-daintment, B Roll with text overlay, voice over video). Although it looks like they told you with this recent video. Keep doing that and if you want you can always mix it up.
1 like • 2d
@Kathleen Flanagan ☺️ if you want to analyze those at the end of this or next month I've added Hot Seat 1:1 coaching to the Premium Membership.
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Stacey Watts
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1,092points to level up
@stacey-watts-2292
I help entrepreneurs show up online without burnout—turning real conversations into connection and growth. 🇨🇦

Active 9h ago
Joined Nov 18, 2025
Airdrie, Alberta
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