If you weren’t in the Premium Strategy Session, here’s what we covered: - A live breakdown of a real member’s post — and exactly why it underperformed - The hook mistake that quietly kills engagement - How to structure content so it actually supports a business goal - The 50-million-view story that converted into… nothing - The email → redirect → community strategy that connects your ecosystem - What’s changing inside Premium moving forward This wasn’t theory. It was real content. Real analysis. Real strategy. And here’s the shift: Premium sessions are evolving. You’ll now be able to: ✔ Submit content ahead of time for review ✔ Get strategic diagnosis (not just feedback) ✔ Watch the replay immediately if you can’t attend live ✔ Show up to the next session with refinements already in motion If you’re building a business and you’re tired of posting just to post… Premium is where we make better decisions. Your pass gets you instant access to the replay — and a seat at the next live session. The founding rate won’t stay where it is. Come inside. https://www.skool.com/the-content-shift/plans

We meet at 1:00 PM MST today for our very first Premium Strategy Session. This isn’t a content chat.This is where we sharpen decisions. Bring: • What you’ve been working on • What feels unclear • A post, plan, or idea you want clarity on We’re setting the standard for how we use this room moving forward. See you at 1. Let’s build this the right way.

Do you want live sessions? Or Would you prefer recorded videos? Hahaha I realize I should have asked this before i put up a bunch of live sessions on the calendar.

Something new is happening inside The Content Shift this month. We’re not just talking about content. We’re getting in the room and actually doing the work together. Here’s what’s inside the new live rhythm: Borrow the Room Live (Weekly • 30 minutes • All members) A fast, focused session where you bring one idea, one challenge, or one piece of content. We look at it together, get fresh eyes on it, and move it forward. No long trainings. No overwhelm. Just real-time clarity. Premium Content Co-Working A live session where we sit down and plan your content for the month together. You’ll leave with an actual plan, not just more ideas saved in a notes app. Premium Strategy Session Happening the second Thursday of every month (And this week is the very first one.) This is where we zoom out, look at your ecosystem, your offers, and your direction, and make sure your content actually supports your business. This week we're connecting the dots between your lead magnet, your email and your membership/prigrams/courses/coaching. Right now, Premium Founding Members are locked in at $27/month. In March, that rate goes up to $97/month for new members. If you’ve been watching from the sidelines, this is the moment to get in at the founding rate and grow with us. Because this isn’t about posting more. It’s about building content that actually moves your business forward. Don't miss out.

Just for fun who’s watching the Super Bowl? Do you watch just for the Half Time Show and the commercials or just for the Game? I’m in Canada and don’t have Sportsnet so I’ll catch the commercials and Half Time replay on YouTube 😀