I don’t follow trends. I follow alignment. But… I do pay attention to what’s easy to execute when it actually supports your message. Because in The Content Shift, we’re not here to chase the algorithm. We’re here to make content work for your business. And one thing that keeps showing up again and again? Your story is not “extra.” It’s positioning. Not your highlight reel. Not your polished bio. Your actual perspective. This week alone, I’ve watched creators grow their reach, get conversations going, and attract aligned opportunities simply because they stopped hiding behind tips and started sharing context. Not louder. Just more them. So if you want a few easy formats to play with (without trend-chasing energy), here are three that are circulating right now that can be repurposed in a very Content Shift way: 1️⃣ Split Screen Not for aesthetics. For contrast. Think: Old mindset vs current strategy What people think I do vs what actually drives results Busy content vs intentional content That’s storytelling with strategy. 2️⃣ Childhood Photos This one isn’t about being cute. It’s about narrative. Where you started → what you care about now → why your work matters. That builds connection faster than any “5 tips” post ever will. 3️⃣ Spin the Bottle / Random Selector Style Instead of fluff, use it to show: Your real workflow Your content decision process Your weekly priorities (aka behind-the-scenes leadership, not just tasks) Here’s the shift though: You don’t use trends to be relevant. You use formats to deliver a message that already matters. Trends are optional. Clarity is not. If a format makes it easier to share your story, your thinking, or your positioning? Use it. If it distracts from your business goals? Skip it without guilt.

Do you want live sessions? Or Would you prefer recorded videos? Hahaha I realize I should have asked this before i put up a bunch of live sessions on the calendar.

Happy Monday, I want to try something a little different this week. Instead of me dropping all the content ideas, I’m opening the floor. If you had to share 1–3 content ideas that you think would work well for someone else in this community, what would they be? Not polished prompts. Not “expert” advice. Just ideas you’ve noticed, tested, or thought, “Someone here could run with this.” If this feels weird or you’re thinking, “Isn’t this what you’re here for?” — totally fair. I’ve got ideas ready too, and I’ll add mine into the thread as the day goes on. But I’m curious what you see, what you’re picking up on, and what you’d pass along to someone else in the room. Drop 1–3 ideas below. And if one sparks something for you, jump in and build on it.

Who here is still using X (formerly Twitter)? Quick update: polls on X now support images. This has been a long-requested feature, and it finally brings polls closer to what we see on more visual platforms like Instagram Stories. Now the image will do just as much work as the question, so your choices need to be scroll-stopping and clear. This turns polls into simple visual feedback tools, not just engagement posts. If you’re on X, this is a great feature to start testing. Are you still using it?

January felt long. Not bad — just longer than usual. Quieter on the surface, but busy in the background. A lot of listening, noticing, and figuring out what actually belongs here. We also welcomed 10 new members into this community in January, which feels really good and very worth celebrating. If you’re new, I’m genuinely glad you’re here. Reminder to introduce/reintroduce yourself here February is where things start to move. Here’s what’s happening inside this Skool community: • A February bingo challenge to help everyone get back into motion. It’s open to everyone, and yes — there are prizes. • The Content Shift Roadmap is rolling out for Premium members, including the repurposing framework I’m known for. It’s designed to be used anywhere, not just inside Skool. • There’s currently a special on Premium if you’ve been thinking about upgrading. This space works best when it’s interactive. I might be the expert in the room sometimes, but I’m always learning too. If you’ve got a question or something you’re curious about, bring it here. I’m curious — what did January feel like for you? And what are you hoping to get out of February?