A lot of mom-and-pop facilities have never been modernized. That's where the opportunity is.
1. Tenant protection: required on every unit. It adds income with no extra labor and gives customers peace of mind.
2. Fees: admin, late, overlock, auction. A lot of mom-and-pops don't charge them.
3. Rate management (the big one): raising rents on existing tenants over time, not just the street rate for new renters.
That's the difference between running a facility like a business and running it like a bank account.
Which of these 3 surprised you the most?