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Dave said do it - We did it
Hello from the n00b! What have been YOUR successes this week? Inspire us, and help us learn from your adventures, will you? For us: Tuesday: Power Hour Wednesday: Clarity Call At the end of the Clarity Call, Dave challenged Tonya (my wife) and I to go research "5 to 10" facilities each week. Which led us to Thursday... Thursday: 11 facilities visited and evaluated (10+1 = giving 110%!) Friday: Reviewed findings of Thursday's evals, then emailed 3 well-established brokers in the area to create a connection. Also Friday: Introduced myself here in this forum as a way to begin building connections and momentum. Sooo... Hello from East Tennessee (Oak Ridge / Knoxville)! As Dave says... Let's GOOOO!
The 3 levers I pull at every facility
A lot of mom-and-pop facilities have never been modernized. That's where the opportunity is. 1. Tenant protection: required on every unit. It adds income with no extra labor and gives customers peace of mind. 2. Fees: admin, late, overlock, auction. A lot of mom-and-pops don't charge them. 3. Rate management (the big one): raising rents on existing tenants over time, not just the street rate for new renters. That's the difference between running a facility like a business and running it like a bank account. Video (2.5 min): https://www.youtube.com/watch?v=vCnPMkPAwHA Which of these 3 surprised you the most?
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Power Hour is sailing into the sunset 🌅
Hey everyone, After a lot of thought, I've decided to stop hosting the Tuesday Power Hour calls :( My FIRST FACILITY coaching program keeps growing, and we have new projects coming that will help our clients in deeper, more meaningful ways. I want to put my full energy into helping even more of them succeed. The good news is that this StorageAce community isn't going anywhere. I'll keep posting and supporting you on Skool. Only the live calls are ending. Thank you for the last 18 months and almost 100 Power Hours - that's a lot of Tuesdays. A lot of you got better, a lot of you learned, and it was a great way for us to connect. The ship may be docking, but I'm still easy to find: DM me here on Skool Message me on Facebook Message me on Instagram Learn on YouTube ...be sure to follow along on socials - I post high-value content 4–5 times a week. Hope to see you soon, Dave DeMink StorageAce | FIRST FACILITY
I don't wait for the market to make me money
Storage isn't valued like a house. It's valued on its income, not on what the place down the street sold for. Two facilities can be identical in size and location, and the one with the higher net income is worth more. Raise the net operating income and you raise the value. Here's the example I use: raise rent $10 a month across 200 units and that's about $24,000 a year. Divide by a 7.5% cap rate and you've added roughly $320,000 in value. You're not hoping the market cooperates. You're creating the value yourself. Full breakdown (2 min): https://www.youtube.com/watch?v=sWgW9MDAITg Before you got into storage, how did you think a facility's price got set? Let's GOOO
Same business but buildings split between multiple locations
How would you let customers know that you have more buildings as part of the same facility? I have some buildings in one location and more buildings a block away. How do you let people know that they are part of the same business? The buildings look the same, but you can't see the other location while you are at one of them. I thought about adding a sign at each location that would show a Google Map outlining the different locations. This way people know they're all part of the same business. Maybe it's not needed, and I'm overthinking it.
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