Does anyone else feel like Generating more high intent buyer leads is the most important thing in Sales?

I have worked in sales and I know there are lots of sales books and courses about how to become a master closer in any industry in sales. But I recently read the book high probability selling and it made me think that If I can just generate more high intent sales leads and especially inbound leads where the prospect is calling me looking to buy is more important than mastering a lot new sales techniques. I also think it is usually best to keep the sales process simple and direct and friendly rather than trying different sales methods and scripts with prospects. Is anyone else with me about this?

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