Roast My Marketing · Small Bay Industrial Basecamp

Roast My Marketing

Curious what’s actually working for everyone on the marketing / lease-up side.

Here’s what I’ve done so far on my small bay project (4 units, 20x40):

Paid for LoopNet Listing ($400 quarterly) → this did work. Landed an out-of-town cabinet shop tenant from it.
Facebook Marketplace + local FB group posts → lots of interest, but lower quality leads.
Road signage at the property.

Been running these adds 90 days during completion of construction and only have one tenant to show for it.

Biggest issue I’m running into: I’ve had multiple strong “yes” prospects that end up ghosting.

Two pre-lease contractors were very interested → construction took ~30 days → both ghosted.
One luxury storage type guy literally shook my hand, said he’d take it and prepay a year → then disappeared a week later.

So I’m trying to tighten up:

I’ll attach my LoopNet listing + a FB Marketplace example.

Questions for the group:

What platforms are actually producing real tenants for you?
Are you doing anything different to lock people in during lease-up? (deposits, soft commitments, etc.)
Any tips on filtering out the tire-kickers early?

Appreciate any feedback — still dialing this in.

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Roast My Marketing