We've reached the end of our first week, and I want to do what researchers do. Not declare what we've figured out, but name what we're starting to see. These aren't conclusions. They're observations. Things worth holding up to the light and looking at together. ONE. We don't all mean the same thing by "outcome." For some of us, an outcome is a specific result for a specific member. For others, still shaping what they're building, it's about their own next step and their own clarity. Same word, different starting lines. And I'm noticing that where you stand changes everything about what the word even means. TWO. Most of us measure activity and hope for transformation. When I asked how we know members are making progress, we reached for the visible stuff. They log in, they comment, they show up. But when we describe what we actually want for them, it's something deeper, and it doesn't always live in the same place we're looking. I keep wondering if we've been counting one thing while hoping for another. THREE We overthink, and it slows us down. This one we admitted out loud on the call. We wait for the perfect plan before we help anyone. And the moment we started talking about experimenting instead, trying one small thing rather than getting it all right, the whole energy shifted. Progress really does seem to beat perfection. None of these are settled, and they're not only mine to notice. So, before the week closes, I'd love to hear from you. 💙Which of these three lands most for you as you look at your own community? 💙Or is there something you're seeing that I've missed? Because the best observations this week haven't come from me. They've come from you. Next week, we start to move. We'll take what we're noticing together and begin testing small experiments designed to help our members actually move forward. No perfect plans. Just one small thing at a time, and a chance to see what happens. Thank you for a genuinely good first week. Let's keep noticing, together.

We had our first Research Lab Live today, and we left that call buzzing.🐝 Here's what struck me. The word "outcome" doesn't mean the same thing for everyone. It depends on where you're standing when you hear it. For someone who already has a community up and running, an outcome is something they can picture clearly, because they have real people in mind. The conversation gets specific fast. For someone earlier in the journey, still shaping what they're building, an outcome is a different kind of thing. It's about their own next step, their own clarity. Same word, different starting line, and here's the part I love: ❣️ Both are exactly where they're supposed to be. There's no better or worse place to be standing. There's just your place, and the next step from it. We also admitted something we all share. We overthink. 🤔 We wait for the plan to be perfect, the idea to be fully formed, the timing to be right, and while we wait, nothing moves. So we started talking about experimentation instead. Not "get it right." Just "try one thing and see what happens." That reframe changed the whole energy in the room, and before long, people were getting genuinely inventive, and a little cheeky, about the experiments they might run. And there were a few real aha moments. The kind where you can almost see someone's thinking shift in front of you. Those are the moments I live for. But honestly, the ideas weren't even the best part. The best part was the room. People showed up open. They asked each other real questions. They connected. They reflected out loud, and each walked away with one small experiment they chose for themselves. (Todd also kept us laughing, which I've come to expect.) 🤣 That kind of room is not something you find in most communities, and it's not something we take for granted. This is what I hoped this would become. Not me teaching from the front, but a group of builders who genuinely care whether their members succeed, figuring things out together, each of us a little further along than we were an hour ago.

Huge shout out to Donna and Todd for gathering us together to discuss outcomes with communities and next steps. The one-one direct communication and support cannot be found in most communities. Your leadership and ability to offer help with a servant's heart is noted and comes with tremendous value. Looking forward to the next meeting to overcome challenges and find solutions. Besos!

Tomorrow, we take everything we have been noticing this week and finally do something with it, together. I have genuinely been looking forward to this one.🤗 A few of you already raised your hands this morning when I mentioned it, and I loved seeing that. So let's make it real. Here are the details: When: Tomorrow at 1:00 PM Central How long: About an hour Where: The link is in the Calendar tab at the top of your Skool dashboard Who: This first one is open to all of us Here is what I want you to know before you come. 👉There is nothing to prepare. 👉You do not need to have finished any task, filled anything out, or arrived at any answers. 👉If all you have done this week is notice one small thing about your community, you have everything you need for this call. 👉This is a working session, not a lecture. We are going to sit with what we have been seeing, ask a few honest questions out loud, and leave with one small step each of us can actually take. That is the whole point of this month, turning quiet observation into a first real move. Come as you are. Bring your curiosity, bring your community to mind, and let's figure some things out side by side. I will see you at 1:00 Central. I cannot wait. 🙌

Yesterday I asked what transformation you want your members to experience, and how you'd know they're getting there. Lynne wrote something I haven't been able to put down since. Describing a member, she said they're "engaging in the community, but not with others yet, only me." I read that three times because she put her finger on something I couldn't quite name. A member can be active every single day, present, showing up, and still be on an island. Engaged with the room, but not yet woven into it. And it made me notice something uncomfortable about how most of us measure progress. We count the things members do in our communities: they log in, they comment, they show up. But the things we actually want for them, confidence, a first client, a finished launch, a real change in their life, those don't always live in the same place we're looking. We measure one thing. We're trying to deliver another. And nobody ever told us those aren't the same. I'm sitting in this myself, too. I'm running the same experiment in my other community right now, with two members, J. and M. One's trying to launch, one's working toward a certification. I'll tell you honestly what works and what flops. I'm not going to tell you what to do about any of this. Not yet. I'd rather sit in it with you for a day. So here's the only thing I'll ask today, and it's easy. As you move through your community, just watch for it. Find one member who's clearly active, and ask yourself honestly: are they actually getting closer to what they came for, or are they just present? Don't fix anything. Don't say a word. Just notice. We'll do something with what you see tomorrow. And if a story comes to mind while you're watching, a member who went through a real transformation, I'd love to hear it. Just their first name or initials, what happened, and what you think made it possible. Only if you've got one.