@Sybil Hall @Todd Thornton and I just wrapped our conversation, and we went all over the community-building map. 😂 Free vs. paid. How you show up as the community owner. What you do when building gets HARD. Affiliate links and whether they actually make sense for your community. And quite a bit more that I wasn’t expecting us to get into. What I loved most, though, was how much of Sybil’s experience applies whether you’re just opening the doors or you’ve been building for a while. There’s a little something in this one for everybody. ❤️ I’m going back through the conversation now because there are definitely a few pieces I want to pull out and make sure we don’t lose. Sybil’s Behind the Build is coming soon. 🎙️ And Sybil...thank you again for letting us into the REAL build. ❤️

Looking through some of the conversations in In the Build, I’m seeing community names being worked through, new offers being tested, graphics getting fresh eyes, decisions about free versus paid, communities being reshaped, new builds beginning, and plans being made for Q4. And that’s only some of what’s happening. It struck me how much lived experience we have in this room. We spend a lot of time trying to figure out our own next move. But I wonder how often something we’ve already tried, changed, learned, or even gotten wrong 😂 is exactly what another builder is trying to figure out right now. As you look around In the Build, where do you find yourself thinking, “Oh, I’ve been there” or “I’m figuring that out, too”? I’m curious what connections you see. ❤️🐼

and I’d love to get a few more eyes on it. ❤️ @Kathy Adams has been working through the name and direction for her ASL community and has landed on: The All Students Learn Neighborhood Learn ASL. Share It. Bring It Home. There’s a meaningful story behind the “Neighborhood” idea, and Kathy shared a little of that in the original thread. Would you take a look and give her your first reaction? What does the name make you expect the community to be about? And does the tagline help make that clearer? 👉 Kathy’s original post: https://www.skool.com/skoolology/in-the-build-bring-us-into-it?p=79b77f51 This is exactly what In the Build is for. Bring it in before everything is polished and let the room help you see what you may not be able to see from inside the build. ❤️

There’s a lot of “AI may end humanity” talk going around lately. So let’s prepare responsibly. If you only had one Skool post left before the robots took over, what would you post? Bonus points if it’s: “Join my 30-minute How to Stop the Robots Challenge.” “Comment ‘ROBOT’ and I’ll DM you the survival checklist.” “Only 3 spots left in my AI Apocalypse Mastermind.” P.S. I’m not trying to minimize the real concerns around AI. Sometimes humor is just a good way to start the conversation. P.P.S. AI companies asking to be regulated will reduce their long-term liability and freeze new startups out of the bigger AI market. Also, they don’t need anyone’s permission to make their current models safer on their own. Just saying.

In the Build is where we bring the work that is still...well...in the build. 😂 Not just the finished version. The graphic you’re deciding between. The offer you’re testing. The post that got crickets. The community you’re getting ready to open. The idea that makes perfect sense in your head but isn’t quite translating yet. The thing that WORKED and now you’re wondering why. The little win that happened before you’ve reached the finish line. This is the messy middle. And we think there’s a whole lot we can learn from each other here. When we created In the Build, we kept coming back to four questions: What are you trying? What are you wondering? What would help? What are you learning? A few of you have since reminded us of something important... Sometimes knowing you’re welcome to post isn’t enough. It helps to know how to start. So if the blank post box is staring back at you, here’s a little shape you can borrow: What I’m building: Who it’s for: Where I am right now: What I’m working on next: What would help: That’s it. Use all five. Use two. Ignore the whole thing and tell us the story your way. 😂 This is a starting point, not a formula. Explorer Panda would approve. 🐼🧭 You don’t need the whole map. You just need to show us where you are right now. Then keep us in the build. You don’t need to create a brand-new post every time something happens. Come back to your original Build and tell us: What I tried: What happened: What I’m wondering now: Over time, that thread becomes something pretty cool. It becomes a record of the decisions, experiments, wrong turns, little wins, surprises, and changes that got you from there to here. And those are surprisingly hard to see when you’re the one doing the building. When someone lets you into their build, come alongside them. This may be my favorite part. You do NOT need to have the answer. Ask a question. Tell them what you notice. Share something you tried. Look at the graphic. Click through the page.