Welcome, @Jennifer Shipman ! We're so glad you're here. And thank you to @Avinash Khatri for sending you our way. Hearing that our About page resonated with you made my day. I hope you'll find plenty of ideas here as you design a paid offer that feels like a natural next step for your members. Looking forward to learning alongside you.

Every Community Builder Spotlight tells a story. This week, we're excited to introduce @Avinash Khatri founder of YouTube Business Club (YBC). If you've ever felt overwhelmed trying to grow on YouTube, you're not alone. Many business owners know they should be creating content. They just don't know how to turn that content into a consistent source of traffic, trust, and clients. That's where Avinash comes in. Rather than chasing the latest algorithm or posting more for the sake of posting more, Avinash helps creators build a simple, sustainable YouTube system that fits their business and their life. His mission is clear: "I want to help business owners stop chasing more content and instead build a simple YouTube system that consistently brings them traffic, trust, and clients." Inside Skoolology, Avinash has become known for more than his expertise. He asks thoughtful questions. He shares what he's learning. He encourages other community builders. And he consistently adds insights that help all of us think a little differently. In fact, if you want to see exactly what we mean, look at what he shared with us this week: a full, honest month of his own community-building experiments, the wins, the real numbers, and even the one thing he'd do differently. That's Avinash in a nutshell. He doesn't just talk about building. He tries things, learns out loud, and brings what he finds back to all of us. That kind of generous experimenting is the very heart of what we're doing here. Those are the qualities that make him this week's Community Builder Spotlight. If YouTube is part of your business strategy, or you want to build an audience without feeling overwhelmed, I encourage you to visit what Avinash is building. 👉 YouTube Business Club (not an affiliate link)

Yesterday I commented in the Skool Classifieds. A few minutes later, I got a DM: "You'd be a great fit for my community!" Well... that's exciting. 😄 So I clicked. It was a community for... Bearded men. 🧔 I looked in the mirror. Double checked. Still no beard. I briefly considered growing one for the sake of community research, but Todd suggested I stick to studying communities instead. 😂 It did make me laugh because it reminded me of something. Sometimes we're so focused on finding more members that we forget the goal isn't more people. It's the right people. Thankfully, I survived the experience with my chin still smooth and another research note for the notebook. 🤣 Has anyone else ever been invited to a community that made you think, "I'm pretty sure you have the wrong person..."?

One of my favorite things about this community is getting to know the amazing people behind the profile pictures.🫂 So, let's have a little fun today... Complete this sentence: Outside of work, you'll usually find me...👀 Maybe you're... 🌿 Tending a garden 📚 Lost in a good book 🥾 Exploring a hiking trail 🎨 Creating something with your hands 👨‍🍳 Trying a new recipe 🎣 On the lake 🐾 Spoiling your pets ☕ Curled up with coffee and a cozy blanket Or maybe it's something completely different! I'll start in the comments. 😊 👇 Your turn! Let's discover a little more about each other.

Welcome, @Sabrina aka Bri Gouveia ! We're so glad you found us. Your focus on customer experience and loyalty caught my eye. Those are topics that community builders don't talk about nearly enough, and they have a huge impact on growth and retention. Looking forward to hearing what's working in your community and learning alongside you. Welcome to Skoolology! 🚀