Mark Twain said it best. "It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so." As entrepreneurs we do this constantly. "I think my audience wants this." "I think my offer is clear." "I think my team understands the vision." That last "I think" is not knowledge. It is an assumption you stopped checking. The fix is not complicated. When you catch yourself saying "I think," add four words: "Let me verify that first." One question to a customer. One honest conversation with a team member. One look at the actual data. The assumption that goes unchecked longest is usually the one doing the most damage. What is one "I think" in your business right now that you have been treating as a fact?

Thank you all for joining the first AI session today. I really enjoyed it, and you brought great energy. I have attached two things here in the community: the PDF of the presentation, and the one page Content Engine cheat sheet with the exact prompts. Keep the cheat sheet handy. You can run the same four steps, Capture, Voice, Create, and Multiply, on any idea, any time. As Ben Hardy says, it is Who Not How. Claude co-work is your Who. Let it do the heavy lifting while you stay the voice and the judge. Your homework before our next session on July 10: publish one piece of content. Just one. Tag me when you do and I will come cheer you on. If you would like this built around your business, with your voice trained in and running every week, my contact info is on the last slide. Always happy to do a quick mapping call. Thanks again, and have fun with it. Kuldeep Cheat sheet link -- https://docs.google.com/document/d/1dqHbwliL8cQg2q9x-sGqQqYWelqdtFSXDK8ABUyVr2s/edit?usp=sharing

If you don't have the claude app, follow these instructions before 9am. Cowork lives inside the Claude Desktop app, so installing Claude Desktop is the whole setup. Here's the flow: First, you need a paid plan. Cowork is available for Pro ($20/mo), Max, Team, and Enterprise subscribers, so a free account won't see it. Coworker AI Then install the desktop app: head to the Claude downloads page (claude.com/download), grab the version for your OS, run the installer, and launch Claude from your Applications folder on Mac or the Start menu on Windows, then sign in. Claude Once you're in, the desktop app has three tabs — Chat, Cowork, and Code. Switch to the Cowork tab, grant the folder/file access permissions it asks for, and describe your first task. Cowork brings the same agentic architecture as Claude Code to the desktop app, designed for non-coding knowledge work. It can easily give you $200 worth saving, try it for one month if possible.

Sharing a few things that came to mind on last week's call, which I've been sitting with recently. I was thinking about how to position and pitch my work better, and did a bit of brainstorming on how to convert features into benefits and transformations. There's so much importance on positioning; value and identity transformation is what you sell, ultimately. In this process, the book Obviously Awesome came up (has anyone heard of it?): https://www.aprildunford.com/books Which leads me to my next point: a couple more bots I've built, because I received the above recommendation from one of them. Caveat: I still haven't moved to Claude, but I am at the point where I see the limitations of ChatGPT. I'm not an open source guy, and while I'm aware there's a whole AI world out there, you can probably still export these. After the upcoming workshops and transition to Claude, I may update this, but if you can export it, please try it if it interests you. The first, and this is funny because Clegg's on the Skool challenge, is the Alex Hormozi bot I built that's based purely on his three books ($100m Offers, Leads, and Money Models). If you want to refine an offer through his tried-and-tested methods outlined in the book, this can be a lot of fun- especially for businesses and potential clients you want to work with: https://chatgpt.com/g/g-6a19711d3d08819198a21e0b05618099-hormozi-bot There's another Hormozi GPT on ChatGPT, but it only uses two of his books. The other bot I built incorporates the above Hormozi model with the Rapid Transformation Challenge Dr Hardy bot I made and previously posted about, which is based solely on the Q4 intensive prompts and transcripts. What's fun about this one is that you have the Hormozi method coupled with the 90-day transformation framework, so your business offer merges with your personal growth, too: https://chatgpt.com/g/g-6a09c431b2ec8191a0c7a6fe8dae9cea-ben-hormozi

The one day I’m able to join…. LOL…