4d (edited) • Coaching
Day 22 - Brand Up
Today’s Goal:
Move from just having a program to building a brand — something recognizable, scalable, and positioned to win.
My Coaching Advice:
Programs come and go, but a brand lasts. Today’s reset is about leveling up from being “just another coach” to becoming a trusted, recognizable brand that your VIPs connect with.
Think of your business like a basketball play — it’s not random, it’s structured:
Stages of the Sales Funnel:
- Tip-Off: Clarify the mission of your business.
- Recruit: Identify your VIP client.
- Give & Go: Offer a freebie that leads to your upsell.
- Screen: Review your client’s needs.
- Pick & Roll: Match them with your best product.
- Alley-Oop: Make the offer at the right moment.
- Score: Close with a paid contract.
- Defense: Protect it all with contracts and legalities .
Then there’s the Brand Ascension Pyramid:
- Hobbyist – You’re getting results, but not yet consistent.
- Professional – You’re making money with your expertise.
- Influencer – You’re recognized for your impact and voice.
- Brand – You’ve built predictable scalability .
Your challenge today is to think: Where am I on this pyramid? Where do I want to be?
Practical Exercise:
📝 Brand Up Action Steps
- Write down which stage of the pyramid you’re currently in.
- Identify one action you can take this week to move up a level.
- Create a list of at least 5 Beta Course Recruits who could test your program and help build your brand credibility .
Call to Action:
Comment or share: Which stage of the pyramid are you in, and what’s your next move to “brand up”?
Affirmation of the Day:
“I am not just building a business — I am building a brand that attracts, influences, and scales.”
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Day 22 - Brand Up
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