Today’s Goal: Learn to use stories that capture, connect, and convert when you’re on stage. These are just ANY stories these are specific. My Coaching Advice: Selling from the stage isn’t about pushing an offer — it’s about pulling your audience into a story where they see themselves in the transformation. Stories are the secret weapon for every entrepreneur, coach, and speaker. They allow you to: - Build trust - Create emotional connection - Increase conversions - Position yourself as both relatable and credible But it’s not just about telling a story. It’s about telling the right story at the right time. The 6 Stories Every Speaker Must Master 1. Signature Story – Your personal story of overcoming challenges, lessons learned, and transformation. 2. Offer Story – A client’s struggle-to-success story that makes your offer irresistible. 3. Landing Story – A simple, memorable story that makes your main point stick. 4. Value Proposition Story – A story of how you applied your method and got results. 5. Expert Story – Your journey, skills, lessons, and investments that position you as credible. 6. Testimonial Stories – Stories directly from clients that provide powerful social proof. Types of Storytellers - The Juggler – Accidental storyteller. - The Reporter – Logical, fact-driven. - The Marketer – Creates open loops. - The Evangelist – Heart-centered, moves emotions. - The Influencer – The master storyteller who combines it all. Which one do you lean toward? Practical Exercise: 📝 Make Your Play Today 1. Outline your Signature Story — include your biggest challenge, how it made you feel, and the lessons you learned. 2. Write a rough draft of one additional story (Offer, Landing, Value Proposition, or Expert). 3. Create a list of 5 clients (past or present) you can gather testimonial stories from. Call to Action: Share in the group: Which of the 6 stories are you most comfortable with, and which one do you need to develop?

Before we start today I just wanted to remind you that we do have an onsite Mastermind today. We will review the 2nd half of the Winning With Words Keynote Message workbook, catch the beginning on zoom here at 9:00ish AM EST - https://us02web.zoom.us/j/89221624026?pwd=ODVmenRya3l4MmhieGoyMVVxTy9EZz09 • get Content captured • Speaking on a new stage • Networking • Lunch • Video on stage Sept 24 9AM-2PM First Baptist Church DENBIGH 3628 Cambell Road Newport News, VA ————————— Okay, now let’s get into Day 24- Today’s Goal: Shift from building products to becoming a speaker who can sell from stage and deliver lasting impact. My Coaching Advice: Now that you’ve built your ISO and launch plan, let’s make a shift — it’s time to prepare for the stage. Your awareness as a speaker is everything. When you step on stage, you’re not just delivering content — you’re connecting to convert. Impact = Income . Here are the keys: 1. Levels of Awareness Great speakers know themselves and their audience. Take assessments like DISC, FLIGHT, or Emotional Intelligence to better understand your strengths . 2. Connect to Convert - Body language speaks before words do. - Dress to impress — your look sets the tone. - Be authentic. Nothing connects like being real . 3. Share a Story Your story is your greatest sales tool. - Your beginnings, your challenges, your lessons, and your pain-to-purpose moments. - Match it with their values, passions, and aspirations . 4. Sustain Your Structure Follow a simple structure: - Intro + Promise + Hint at Offer - Present Problem & Solution - Weave in Testimonials - Dispel doubt - Deliver your offer 5. Speak with Confidence Believe in your product. Rehearse your talk. Hydrate. Smile. Make eye contact. Visualize success . Practical Exercise: 📝 Playmaker Assignment 1. Write: What’s in your story? Include your challenge moment and the lesson you now teach. 2. Complete one speaker self-awareness assessment (DISC, FLIGHT, Meyers Briggs, or Enneagram). 3. Share your result in the group — it helps us see your speaker identity!

So you have arrived! Welcome! I'm Dwight, your lead coach for Speaking, Executive Coaching and Business Success. I will share more about me later, but for now can you do a few things to get started? 1) Introduce yourself in the comments below 2) Update your profile and share your location 3) Comment on at least 3 posts to practice getting engaged. 4) Complete the Poll below. Welcome to the Max Potential Coaching Experience, where we help maximize your potential and see your business takeoff!